March 26, 2020 at 6:00 PM

Content Strategy for all Stages of the Buying Cycle

Your agency is constantly on the hunt for new clients, and reaching your target client - at the right time - is a challenge.

Your client’s buying journey has evolved (and so has their customers’), and so should your content marketing strategy.

When creating content for your agency, it’s easy to get hyper-focused on one aspect of the buying cycle - usually the top of funnel (ie awareness) stage. But your buyer’s journey is long, no longer linear, and intersects different stages now.

So how do you, as a resource-strapped agency, maximize your content strategy so you can work smarter, and not harder to reach your prospects throughout their buying cycle? 

Watch our 30 minute webinar to learn the best ways to map your content marketing to each stage of the buyer’s journey. On our webinar, you’ll learn:

What you'll learn:

  • How to build topical authority
  • How to align content strategy with user intent
  • How to find content gaps in the buyer journey