Part 1: Getting your marketing attribution dialed in
Top marketers trace their campaigns from top of funnel results, like traffic and reach, all the way to conversion –– measuring lead generation and revenue. But this kind of multi-touch measurement isn’t easy in 2019, when customers find and engage businesses across several channels over multiple time periods.There are many tools out there that help marketers attribute leads, but most key in on just one lead source, such as form submissions or chat conversations. Good news: CallRail is building new tools to track leads from multiple sources, all in one platform, for businesses of all sizes.
Part 2: The top 4 form tracking features, and how to use them
Now you can enjoy the benefits of call tracking and form tracking, together. CallRail’s new features will help you achieve a more complete picture of your marketing efforts, so you can know which campaigns are driving the best ROI.Join CallRail Product Marketing Manager Anna Niles and Senior Product Manager Jason Tatum for a 45-minute workshop, where you’ll learn how to get the most out of everything our Form Tracking product has to offer.
Part 3: Using integrations and automations to accelerate reports
First, we learned about multi-channel attribution and other lead tracking methods that illuminate the full buyer’s journey. Then, we explored the benefits of CallRail’s new Form Tracking features, along with some lead tracking best practices. Now, in this final workshop of our three-part webinar series, we’ll teach you how to unlock your full potential using our call and form tracking integrations with Google Ads, Bing Ads, and Facebook.Join CallRail Product Marketing Manager, Anna Niles, and Product Manager, John Weaver, as we explore how to use our software to the fullest alongside your favorite marketing technology platforms.
Form Tracking Essential Quick Guide
With CallRail Form Tracking, marketers are able to see exactly what campaign efforts are driving the most qualified leads through inbound calls, forms, and texts. Download this quick guide to understand the advanced features that come with Form Tracking Essentials.
Designing Lead Gen Forms that Actually Generate Leads
Forms are one of the most widely used tactics in marketing, but not all marketers use them as effectively as they could.
Digital Campaign Checklist
No matter how many marketing campaigns you have launched in the past, before you start any project, you need a plan. A well planned digital campaign doesn’t have to be fancy, it just needs to be strategic. That way, everyone on your team is informed, involved, and on the same page. Knowing what you want to accomplish is only half the battle. You need to know how to execute seamlessly.