CallRail Summer School: Part 2 || Masterclass: Build a Custom Report

CallRail Summer School is back in session, and we are bringing you the second installment of our three-part event series on the lead lifecycle. During the second half-day sessions, we learned about finding the best leads from three marketing experts. David Schroeder, Sr. Marketing Analytics Manager at CallRail, teaches you how to build a custom report using the attribution template.

What you'll learn:

  • Revenue by marketing channel
  • MAC (marketing acquisition cost) by channel
  • Customer lifetime value