CallRail Summer School: Part 2 || Healthcare

CallRail Summer School is back in session, and we are bringing you the second installment of our three-part event series on the lead lifecycle. During the second half-day sessions, we learned about finding the best leads from three marketing experts.

Second Period: Healthcare Mary Cate Spires, Marketing Consultant for HarleyJames Consulting, walks us through the marketing mix for the Arbor Company, a senior living community.

What you'll learn:

  • Understanding the goals around generating leads
  • The different channels implemented to achieve goals
  • The importance of brand awareness