CallRail Summer School: Part 1 || Paid Search and Social

CallRail Summer School is in session, and we have uncovered a lot this semester - get your pencils ready. During the first installment of our three-part event series on the lead lifecycle, we explained the tips, tools, and technology you need to keep your phone ringing. 

Second Period: Paid Search & Social 

CJ Bachmann, COO at 1SEO, and Derek Hartman, Agency Development Manager at Google, explain the basics behind paid ads and the importance of an effective social strategy. 

What you'll learn:

  • Learn search and social basics, how to set goals, and get found
  • Top takeaways for paid social and search strategies to help generate phone calls
  • How to optimize your Google My Business profile with phone numbers