CallRail Summer School: Part 1 || Email and Offline Marketing

CallRail Summer School is in session, and we have uncovered a lot this semester - get your pencils ready. During the first installment of our three-part event series on the lead lifecycle, we explained the tips, tools, and technology you need to keep your phone ringing. 

Margaret Hamner, Head of Email at Mailchimp, teaches the importance of both email and offline marketing, and how to craft a campaign suited for your business.

What you'll learn:

  • How to craft an offer that motivates people to call
  • How to determine which channels reach your target audience
  • Types of offline marketing