Call Tracking

Guide to W-Shaped Attribution

Why a W-shaped attribution will create transparency into your leads.

Next-level tips for tracking leads from offline sources

Tracking offline call conversions is vital to prove the effort and results of your offline marketing efforts. Understand which campaigns drive your calls.

How to use Google Tag Manager to track calls

Learn how to set up Google Tag Manager to track phone calls and how to set up phone call goals in Google Analytics with our step by step guide.

What is NAP Consistency?

NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all digital platforms.

CallRail 2020: New Year, New Global Navigation

New year, new nav! As part of our growing product roadmap, we recently added a brand new navigation bar to your account. See the changes we've made, here.

8 call tracking metrics your agency should be monitoring for clients

Ensure you are tracking these metrics when setting up your call tracking and reporting strategy.

Lars Marketing streamlines client reporting with CallRail call tracking and form tracking

Seattle-based search agency Lars Marketing has leveraged through CallRail call tracking and form tracking to make client reporting more efficient.

CallRail named to Deloitte Tech Fast 500 for fourth consecutive year

At number 281 on the list, we were recognized for 387 percent revenue growth over the previous three fiscal years

How does call tracking work?

Credit your leads and prove additional value by connecting previously untracked phone call leads to marketing campaigns.

5 free tools and resources to show clients that call tracking can help them

“Where did you hear about us?” is no longer a viable tracking strategy when it comes to phone conversions. Check out these 7 free tools and resources you can use to track your calls.

Titan PPC helps clients dig deeper into their data with call tracking

In this PPC case study, we explore how the agency Titan PPC uses call tracking to prove the ROI of their marketing efforts for clients.

CallRail wins second APPEALIE award in Overall SaaS category

The Appealie Awards announced CallRail as a second-time winner of its 2019 Overall SaaS Award, alongside SalesLoft, Slack, Ceridian, ChurnZero, and Zoom.

Google Ads switches to account-level call reporting: Is it right for your business?

A recent update to Google Call Reporting could make it more difficult to accurately measure conversions. Here's how advanced call tracking can fill the gap.

Intellibright drives value from first touch to final sale with CallRail and AgencyAnalytics

In this agency call tracking case study, we explore how Intellibright uses CallRail and AgencyAnalytics to deliver big wins for their clients.

5 pro tips for cross-channel call attribution

Our friends at LumenAd share 5 marketing pro tips on multichannel attribution, so you'll never miss another conversion opportunity.

An in-depth look at CallRail’s reporting features

CallRail's advanced reporting features make it easier than ever to make sense of your call analytics -- here's how to get started.

5 Marketing and Sales Problems You Can Solve with CallRail + HubSpot

Learn about the five main sales and marketing problems that using CallRail and HubSpot together can solve for you.

Why customer empathy is critical to our processes and products

CallRail Product Manager Christina Bourne walks us through why empathy is an integral part of our product design process.

Pain Free Dental Marketing drives calls and fills exam chairs with marketing attribution and call recording

By leveraging advanced call tracking features, Pain Free Dental Marketing delivers real value to their clients -- here's how they do it.

A guide to using call tracking to optimize dealership marketing

The effective use of call tracking is a great way to supercharge your auto dealership marketing -- here's how to get started.

How call tracking supercharges your landing pages

By using call tracking for each landing page, you'll uncover valuable data that can help supercharge your marketing -- here's how to get started.

We built a brand new product: CallRail Form Tracking is here

We're excited to announce CallRail Form Tracking: A new way to put your marketing data to better use, and deliver serious results for your business.

5 ways call tracking can help manage your inbound prospects

Inbound call marketing makes it easier than ever to manage your inbound leads. Here are some simple and effective ways you can put this tech to work, today.

We’ve got a whole new look: Check out CallRail’s updated branding

CallRail has updated with some spiffy new brand visuals! We explore the improvements, and what it all means for your call tracking experience.

#NationalSmallBusinessWeek: Our ATL favorites

We love small businesses, and we're so proud to build software that helps them grow and make their dreams a reality. In honor of National Small Business Week, here's a list of some of our favorite small businesses in Atlanta.

Google Analytics & Google Ads

Watch On-Demand: Are you ready to take CallRail to the next level? Make sure you’re getting the most out of our integrations with Google Ads and Analytics.

I’ve created my first tracking number: Now what?

Call tracking can help prove your marketing ROI, and it's never been easier to integrate a call tracking number into your workflow -- here's how.