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Call Tracking

Know what makes your phone ring and smartly route inbound calls.

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Learn which ads, campaigns, or keywords inspire form submissions.

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Automatically transcribe and analyze calls using the power of AI.

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Call, text, chat, and manage your conversations from one unified inbox.

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Know which tactics deliver your clients' best calls and form submissions.

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Close more qualified buyers and renters with better marketing and communications.

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Call Tracking

Record Outbound Calls with Your Tracking Numbers

With Outbound Call Recording, you get even deeper insight into outbound calls, allowing you to better monitor your lead follow up process.

Product
by Erica Hawkins
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Call Tracking: The Key to Conversion Optimization

Growth of technologies that track phone calls, along with Google’s announcement into the arena, is causing several major changes in the world of marketing.

Industry
by Mark Sullivan
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What You Need to Know About Call Tracking & Local SEO

New to call tracking and its benefits for local SEO? Here's everything you need to know to help you business understand the results of tracking your calls.

Guide
by Mark Sullivan
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The Smartphone Obsessed: Smart Marketing to Mobile Phones

It seems as though everyone is staring at a smartphone these days. Improve your marketing strategies to target and reach these smartphone obsessed users!

Tips
by Erica Hawkins
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CallRail is Rolling Out A New Look & Feel

In the next few weeks you might notice that things look different around here-- that's because we're rolling out an updated user interface.

Product
by Erica Hawkins
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3 Reasons Call Tracking Technology is Garnering Attention

With customers calling businesses more than ever before, it's important to know what made them call. Learn why call tracking is improving marketer's ROI.

Guide
by Mark Sullivan
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Agency uses CallRail to Translate Visibility into Revenue

StrategyWise uses CallRail data to evaluate the performance of each client campaign which they then analyze and optimize to help achieve revenue gains.

Case Study
by Erica Hawkins
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Welcome to Call Tracking, Google.

Google joined the call tracking industry with their product, Google Website Call Conversions. This further validates the fact that calls are critical.

Company
by Andy Powell
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Growth Consulting Firm Hits Home Runs For Clients With Call Tracking

Mark P. Sullivan, Founder of Vasolo, uses call tracking for his clients to gain visibility into where inbound calls are coming from and the call's quality.

Case Study
by Erica Hawkins
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Are the people who answer the phones at your company costing you business?

How you answer the phone is more important than you think and poor experiences can cost you business. Are your employees' phone ettiquette up to standards?

Tips
by Erica Hawkins
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Why Call Tracking Metrics Matter to Your Marketing Efforts

The data and metrics you can collect through call tracking will help measure performance and drive the focus of your marketing strategies.

Guide
by Erica Hawkins
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How your business can benefit from call tracking

A successful marketing campaign is crucial to growing your business. With call tracking, you can optimize the performance of your marketing strategy.

Guide
by Dan Wakefield
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3 More Reasons to Track Inbound Phone Calls

Tracking inbound phone calls is a necessity for any successful marketing strategy. If you aren't tracking phone calls, here are 3 reasons you should be.

Guide
by Erica Hawkins
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U.S. Companies Report 24% Spike in Inbound Call Volume

More than 100 small and mid-size companies showed a 24% rise in the number of inbound calls YoY, supporting the role that phone tracking plays in marketing.

Industry
by Erica Hawkins
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Introducing Outbound Call Tracking

We know from our clients that effectively and quickly following up on leads is extremely important to to them -- that's why we've made that process even easier by allowing our users to place outbound calls with their CallRail tracking phone numbers.

Product
by Erica Hawkins
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Website Visitors Are Quick to Call, So Design with Conversions in Mind

Updating your website with conversion design in mind is important. You need to supply users with what they need to make the quick decision to call.

Infographic
by Erica Hawkins
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Texting for Your CallRail Tracking Numbers

You will be able to communicate with anyone who sends a text message to a phone number that is configured in your account to receive text messages.

Product
by Katherine Hosmer
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Incorporate Call Tracking Into Your Marketing Plan

You might have a mountain of information on how users are clicking through to your website and landing pages by using web analytics, social analytics and paid advertising data, but there is one more piece to the lead generation puzzle that people aren't utilizing that will greatly increase your ROI.

Guide
by Erica Hawkins
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How to Get Search Term Data for Your Google Ads Call Conversions

Shaken by Google's latest announcement for search terms? Here's everything you need to know about the change and how to find your search terms still.

Guide
by Andy Powell
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Automatically Tag Calls with Call Flow Builder

Now CallRail's Call Flow Builder has a tag step that lets you automatically categorize your calls based on the tag names you create.

Product
by Erica Hawkins
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Easily Create Interactive Phone Menus

Easily Set Up Menus with Call Flow Builder Call Flow Builder's menu step makes it easy to direct calls where you need them to go by prompting the caller to select from a menu of options using the keypad on their phone.

Tips
by Erica Hawkins
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CallRail Named a TAG Top 40 Innovative Technology Company

The Technology Association of Georgia (TAG), the state’s leading association dedicated to the promotion and economic advancement of Georgia’s technology industry, today announced CallRail as one of its Top 40 Innovative Technology Companies in Georgia.

Awards
by Erica Hawkins
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Call Scheduling with Call Flow Builder

Now you can use CallRail's Call Flow Builder to create a schedule that determines how your calls should be routed, allowing you to send calls where you need them to go based on your schedule.

News
by Erica Hawkins
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4 Reasons Call Tracking is Necessary for Marketing Agencies

Marketing agencies use every channel they can to get valuable leads for their clients. But with offline campaigns, how are they measuring performance?

Guide
by Erica Hawkins
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Get to Know the All-New Call Flow Builder

With our new Call Flow Builder, you can now create unique, fully-customizable call flows for each of your tracking phone numbers.

Product
by Andy Powell
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How a Strong Vocabulary Can Help You Reach Out To Your Customers

A good idea can go to waste if it can't be effectively communicated with someone else. After all, how can other people appreciate it if you can't properly explain what it's about? The potential of this good idea will simply be lost if you can't find the right words for it.

Guide
by Erica Hawkins
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How to Utilize Customer Call Data To Increase and Improve Sales

Collecting call data can help companies increase their sales by creating marketing campaigns that are more effective.

Tips
by Erica Hawkins
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