Call Tracking

What is VoIP?

VoIP, or Voice over Internet Protocol, allows you to use the internet to make or receive phone calls. Here's how this technology can help your business.

Definition
by Trishawn Brown

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No more CPL headaches: Seamlessly calculate cost per lead with our new tool

CallRail's new CPL report handles all the attribution math so you can focus on the important stuff: Making the most of your valuable marketing dollars.

Product
by Kevin Mann

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Improve your paid ads and score more leads with CallRail

PPC call tracking is a powerful tool marketers can use to get an edge on the competition. Here's how you can put call tracking to work for your paid SEM.

Guide
by Dedra Mitchell

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How CallRail built CallScore: Using AI to make better marketing decisions

This is the story of how CallRail used machine learning and AI to build a powerful set of tools for our users: Conversation Intelligence.

Product
by Adam Hofman

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Mold Busters doubles daily call volume with call tracking

As Mold Busters discovered, call tracking for home services can add a big boost to your bottom line -- here's how they did it.

Case Study
by Michael Saba

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CallRail onboarding made easy: Testing DNI with a single click

We're excited to announce Auto-test DNI, a self-service diagnostic tool to help you quickly test DNI installation on your site.

Tips
by Anna Charity

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News You Can Use: Google rebrands ad services, SCOTUS upholds online sales tax

Welcome back to our roundup of the most important headlines. Following the latest tech industry news isn't just good civics -- it's good for business.

Industry
by Michael Saba

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Building CallRail: An inside look at our development process

Here's an inside look at the CallRail development process and how we incorporate user feedback to make CallRail the best it can be.

Product
by Jarrett Harber

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Top call tracking tips for real estate marketing

Real estate marketing can be a tough, and no one knows that better than realtors. Here's how call tracking can boost your real estate business.

Tips
by Dan Wakefield

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Slamdot and Call Tracking: Local agency marketing, done right

Big or small, agency call tracking can bring huge value to your business. Slamdot uses CallRail to build their brand and make life better for clients.

Case Study
by Michael Saba

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With call tracking, ParaCore achieves agency success and stellar client retention

With call tracking, marketing agency ParaCore has been able to consistently prove ROI to their clients with accurate PPC reporting and reliable data.

Case Study
by Michael Saba

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Convince your clients that call tracking is worth it: Tips for data-driven marketing agencies from a data-driven marketing agency

No matter how clear the benefits of call tracking are to agencies, clients are often skeptical of it. Here's how one agency convinced a their client.

Guide
by Adam Carbonneau

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With call tracking, Cardinal builds client relationships that last

With call tracking software, Atlanta-based agency, Cardinal Digital Marketing, provides insight into the kinds of leads they're driving to clients, and for how likely those leads are to convert.

Case Study
by Michael Saba

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These two CallRail features help PPC pros to eliminate guesswork

Your PPC tool provides a ton of data to help you hone in your campaigns. But what about adding the data you're receiving from inbound phone calls?

Tips
by Anna Charity

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Call tracking and GDPR: Here’s what marketers need to know

Fear not, marketers. You can continue to use call tracking and remain compliant with the EU's new GDPR regulations on personal data. Here's how...

Industry
by Elliott Wood

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Why you need a toll-free number in your Local Swap pool

Having toll-free numbers in your swap pool ensures your customers will still see a relevant number, even if you don't have a number with their area code.

Tips
by Brittney Sovik

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Using Local Swap: 4 steps to get you from start to finish

Local Swap can automatically display call tracking numbers to a visitor based on their IP address, so your business will appear to be local no matter where your customer is calling from. Here's a step-by-step guide to using this feature in CallRail.

Tips
by Brittney Sovik

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How to use CallRail phone numbers for local marketing

Call tracking for your local marketing campaigns transforms the way your customers communicate with your business and Local Swap™ keeps you covered.

Tips
by Katherine Hosmer

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Localize Dynamic Number Insertion with CallRail’s Local Swap™

Put your customers at ease by serving up phone numbers that are local to their IP address with CallRail's latest iteration to Dynamic Number Insertion.

Product
by Anna Charity

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Conversation Analytics and the future of analyzing phone calls for customer experience

Conversation analytics involves machine learning and natural language processing (NLP) technology that evaluates the voice data from phone calls.

Guide
by Carolyn Lyden

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HIPAA call tracking checklist: Best practices for maintaining compliance

If you're in healthcare marketing, it's critical that you consider HIPAA when choosing tech tools and platforms, especially if you're going to be tracking leads in any way. Here's a HIPAA compliance checklist for marketers using call tracking.

Tips
by Madelyn Wing, Head of Partnerships, CallRail

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Hands-on with CallRail’s new Bulk Edit tool

The long-awaited bulk edit tool has finally arrived here, and we’ve never been more excited to help you go under the hood with your tracking numbers.

Product
by Robert Martin

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How CallRail and Digible helped a client cut CPL by 33%

Real estate marketing can be tricky, especially when compared to advertising in other industries. By using call tracking as part of their overall marketing strategy, Digible agency produced great results for their clients -- including a staggering 33% reduction in CPL. Here's how they did it.

Case Study
by Michael Saba

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Measure PPC performance better with CallRail’s Kenshoo integration

Marketers rely heavily on accurate conversion data to optimize their campaigns but can miss out on one crucial PPC conversion method: phone calls. With our Kenshoo integration, CallRail users can efficiently manage campaign data all in one place and see a more complete view of the customer journey.

Product
by Melissa Garner

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Product update: Make edits to your call tracking more efficiently with Bulk Edit

CallRail has simplified the process of making edits to your call tracking settings with our new "Bulk Edit" update. Easily change tracking numbers, whisper messages, routing, and more in a more efficient way.

Product
by Anna Charity

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What is call metadata?

Call metadata is a general term for different types of data collected about phone calls, including time, duration, caller's phone number, and call recipient's phone number. Call metadata gives marketers helpful information about leads.

Definition
by Melissa Garner

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How CallRail can improve your Google Ads lead tracking

How do you track call-based leads from Ads? Here's how our Google Ads integration can help you better understand the performance and value of your ad.

Guide
by Brittney Sovik

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