Call Tracking 101

Have you ever asked a caller, “How did you hear about our business?” With call tracking software, youʼll know the answer before you even pick up the phone.

Call tracking lets you attribute phone calls to the specific ad, campaign, or keyword that led potential customers to pick up the phone. When you know which advertising campaigns make your phone ring, you can better measure their success — and optimize your marketing strategy to improve your return on investment (ROI).

Download the guide to learn everything you need to know about how call tracking works, how to get started, and how businesses like yours rely on call tracking to market with confidence.