100M phone calls show how SMBs are adapting in a pandemic

The COVID-19 pandemic shuttered many businesses for months, and some are still closed. With so much uncertainty around business operations, CallRail’s call data reveals insights into how consumer behavior has changed throughout the year, from before COVID-19 to lockdown to the gradual reopening of businesses.

The data shows customers are calling — and are ready to get back to business. It also reveals call volume, duration, and trends throughout the phases of the pandemic, painting a picture of how SMBs have been affected.