A/B Testing Best Practices

Without data, you have no way to gauge whether or not your efforts are paying off for your business. A/B testing is a simple and effective strategy you can (and should) use to determine which campaigns are the most effective at driving conversions. In this white paper, we’ll discuss how.

What you'll learn

  • What is A/B Testing is.
  • How to Run an A/B Tests.
  • What should be A/B Tested.