April 21, 2021, 2:00 PM EDT

5 ways agencies use Form Tracking with Call Tracking to get the metrics that matter

Differentiate your marketing agency by presenting your clients with the metrics that matter. Attribution data is critical to your agency’s success and your clients’ satisfaction. But call data is just one side of the attribution coin. By bringing your online and offline attribution data under one roof you can better understand the full customer journey, improve your marketing reports and uncover more in-depth and actionable insights — helping you prove your worth and retain your clients.

Register for our 30-minute agency webinar on Wednesday, April 21, for actionable strategies to use Form Tracking and Call Tracking together to optimize your client’s ad spend and fuel their revenue growth.

We’ll be joined by our Agency Customer, Kristen Colwell from Einstein Industries, for best practices and examples of how Call Tracking and Form Tracking, together, have helped impact their business for the better.

What you'll learn

  • How pairing Form and Call Tracking unlocks the customer journey, bringing agencies to complete multi-touch attribution
  • Using valuable CallRail data within CRM or data platforms
  • Best practices for using automated cost per lead reporting to optimize ad spend
  • How you can efficiently categorize and qualify call and form leads
  • How to answer these questions: How did a lead find my form?; What was the path taken before and after the form was submitted?; Which keywords, campaigns, and sources are driving the most qualified leads for my clients?