Resources about
Webinar
How to get the most out of CallRail in a changing business landscape
Our customers in all industries are feeling the impact of the rapidly changing business environment caused by global events. As you are and your teams are finding new ways to work each day, while still optimizing your marketing, CallRail has ways to help.A high-performing business is the engine that powers everything we do. When we help our customers thrive, we thrive. We want to tackle challenges head-on, focus on your needs, and show you the tools and features that can help you and your business.Join us to learn tips and tricks to use CallRail in the best way possible to solve new challenges throughout these uncertain times.Hosts: Rachel Ward, Demand Generation Marketing Manager Rebeca Ispas and Daley Halter, CallRail Account Development Reps
White Paper
How Workshop Digital increased ROI and conversion rates with CallRail
As a digital agency, Workshop Digital must provide a complete picture of every client's campaign results and use the data to drive optimizations that increase ROI. Read this case study to learn how Workshop Digital used Call and Form Tracking, combined with Conversation Intelligence to gain up to 67 percent more leads and 11 percent higher ROI.
Webinar
Content Strategy for all Stages of the Buying Cycle
Your agency is constantly on the hunt for new clients, and reaching your target client - at the right time - is a challenge. Your client’s buying journey has evolved (and so has their customers’), and so should your content marketing strategy. When creating content for your agency, it’s easy to get hyper-focused on one aspect of the buying cycle - usually the top of funnel (ie awareness) stage. But your buyer’s journey is long, no longer linear, and intersects different stages now. So how do you, as a resource-strapped agency, maximize your content strategy so you can work smarter, and not harder to reach your prospects throughout their buying cycle? Watch our 30 minute webinar to learn the best ways to map your content marketing to each stage of the buyer’s journey. On our webinar, you’ll learn:
Webinar
How to Improve Analytics for Multi-Location Businesses
Businesses in all industries are feeling the impact of COVID-19. Social distancing, while extremely important for public health, means that customers aren’t visiting store-fronts. In the absence of foot-traffic, digital marketing needs to work even harder. To maximize and optimize your digital presence, you need strong analytics.Tracking your marketing efforts is hard enough when you are dealing with a single location or business. When you are dealing with multiple locations or franchises things get more complex. Join us as we talk with Paul Schmidt, Senior Marketing Strategist at SmartBug Media, about how to improve your tracking and analytics for multi-location organizations.Hosts:David Schroeder, CallRail Senior Demand Generation ManagerPaul Schmidt, Senior Marketing Strategist at SmartBug Media
Webinar
Quarterly Customer AMA
Join us March 19th at 2:00 pm EST / 11:00 am PST for our first Quarterly Customer AMA. On this live webinar, we’ll discuss our new features, updated offerings, and what’s on the product roadmap for Q2.Hosted by our Product and Marketing teams along with a panel of CallRail customers, this webinar is the best place to learn what's new, and how to get the most out of CallRail, especially now.
White Paper
The Google My Business Checklist for Success
Are you unsure whether or not you're getting the most out of your Google My Business (GMB) listing? Don't worry! We created this GMB checklist to help you complete your profile and increase your local search results.
Webinar
Local Search Strategy: How to optimize your GMB Listing
With 94 percent of all searches occurring on Google, and nearly half of those searches resulting in “zero-clicks” or clicks to Google-owned properties, it is important now more than ever to stay up to date on all Google My Business [GMB] updates and trends. Join local search experts Fernando Angulo, Head of Communications at SEMRush, and Madelyn Newman, Director of Product and Customer Marketing at CallRail, to learn GMB tips that will supercharge your local SEO.
Guide
Google My Business Quick Start Guide
Want to utilize Google My Business but not sure where to begin? Download our quick start guide to learn the basics -- fast!
Guide
The Ultimate Guide to Google My Business
We’ve teamed up with SMB Team to deliver the ultimate guide. Our guide to Google My Business will teach you how to create a GMB profile that delivers SEO results without too much effort so you can get back to what matters: your customers.
Guide
Digital Campaign Checklist
No matter how many marketing campaigns you have launched in the past, before you start any project, you need a plan. A well planned digital campaign doesn’t have to be fancy, it just needs to be strategic. That way, everyone on your team is informed, involved, and on the same page. Knowing what you want to accomplish is only half the battle. You need to know how to execute seamlessly.
Ebook
How to use CallRail to build profitable services at your agency
It’s time to find out what you can do to raise your clients’ marketing game to the next level. In this guide, we lay out the information you need to successfully turn CallRail into a revenue-generating opportunity for your agency.
Ebook
Checklist: Is your client a fit for CallRail?
You know the value of integrating call and form tracking software into your marketing efforts for your clients, but you are struggling to find the right clients at the right time to join you in these efforts. Get your checklist today and start recognizing right-fit clients immediately.
Webinar
Integrating CallRail and Salesforce
In this short demo we take a look at how CallRail interacts with Salesforce and show you how to get the most out of your integration.
Guide
A/B Testing Best Practices
Without data, you have no way to gauge whether or not your efforts are paying off for your business. A/B testing is a simple and effective strategy you can (and should) use to determine which campaigns are the most effective at driving conversions. In this white paper, we’ll discuss how.
Guide
Attribution reporting: Get organized with CallRail
Do you know, with certainty, which channels are driving the best conversions for your organization? Furthermore, are you able to quantify which marketing tactics are providing the best value for your clients?Don’t wait! This worksheet is a perfect place to start, especially if you have clients running cross-channel campaigns with multiple touchpoints.
Ebook
Dental Guide to Call Tracking
Learn how call tracking can deliver the missing insights that your dental practice needs to better engage your target audience and increase your marketing ROI.
Webinar
Discover the Benefits of CallRail’s Agency Partner Program
As one of our agency customers, you’ll have the exclusive opportunity to join CallRail’s new Agency Partner Program. By joining our program, you’ll have access to our Agency Partner Advisors who will help you grow your agency, sell more of your services, and market your agencies with co-marketing opportunities.
Guide
Getting Started with CallRail
Call tracking is simple and easy with CallRail. This guide will help you setup your CallRail account and configure your first tracking number.We’ll also cover how to review call analytics and reporting, touch on some of our automation features, and provide some account management best practices.
Webinar
Grow Your Agency with Call Tracking
How do you grow your client roster and accounts while still focusing on providing value to existing clients?In this webinar, Madelyn Newman (Director of Product Marketing), will share ways to grow your agency using call tracking. From streamlined billing to building value for your clients, attendees will discover an easy, scalable way of increasing your agency’s business.
Webinar
Campaign architecture: The art of organizing advertising data
Waiting until the end of a campaign to sift through a pile of data simply doesn’t scale. Translating every ad dollar into an organized data map is a necessary step that enables marketers to hold vendors and partners accountable. Further, when every data source has a home or “bucket” – marketers spend less time translating data in reporting tools and more time making use of the data they have.Join LumenAd’s, Brand and Partnerships Director, Anthony Krolczyk, along with CallRail’s Partner Marketing Manager, Rachel Ward, to learn why Campaign Architecture is mission critical for growth-oriented teams that strive to take an intelligent and outcomes-based approach to digital advertising.
Ebook
Attribution Report: How Today’s Marketers Measure Campaign Performance
Marketing attribution is critical but elusive. We surveyed 300 marketers about the challenges of reporting on their marketing performance. Unsurprisingly, many of them are struggling to bring clarity to their reporting –– knowing which keywords, channels, and campaigns are driving real leads. And nearly all of them said a lack of attribution was their biggest obstacle.We also surveyed 1,000 U.S. consumers about their preferences and expectations when contacting a business. Do they prefer to text the business? Fill out an online form? Call the business? And how do these preferences change when transactions are high-value or low-value? We gathered key findings around all of this and more.
Video
CallRail 5-Minute Overview
In this short demo we take a look at the CallRail interface and help you get a feel for the structure of your CallRail account.
Ebook
Designing Lead Gen Forms that Actually Generate Leads
Forms are one of the most widely used tactics in marketing, but not all marketers use them as effectively as they could.
Guide
Form Tracking Essential Quick Guide
With CallRail Form Tracking, marketers are able to see exactly what campaign efforts are driving the most qualified leads through inbound calls, forms, and texts. Download this quick guide to understand the advanced features that come with Form Tracking Essentials.
Ebook
The Agency Marketer’s Guide to Client Retention
In today’s agency landscape, it’s about four times more expensive to earn new clients than it is to retain existing ones — yet many agencies face churn rates upwards of 40 percent. It’s more important than ever for agencies to master client retention so they can grow their businesses.
Ebook
The Automotive Guide to Call Tracking
Today’s car buying journeys begin online. By the time internet leads pick up the phone to ask if the car they see on your website is still on your lot, they’ve done their homework. They’re ready to buy.Call tracking allows dealerships to bridge the attribution gap between offline and online conversions. Connect the phone calls your dealership is getting to your marketing efforts, so you can fine-tune your marketing budget.
Ebook
Call Tracking 101
Call tracking allows marketers to bridge the attribution gap between offline and online conversions, such as calls, texts, digital ads, traditional media and more. It also enables you to get more value out of your phone calls so you can spend your marketing dollars wisely.
Guide
Get started with PPC right away with our quick-hit checklist
It can be intimidating to get started in PPC. There’s real money at stake, after all. We want to make it easier. Use our checklist to make sure you’ve got a good plan in place to hit the ground running with pay-per-click advertising.From initial research to conversion tracking and remarketing, we give you the basics in this list to help you go fast after your PPC goals.
Video
How 150,000+ digital marketers track & prove the ROI of their campaigns
Find out if you should be one of them on the next Product TourYour campaigns are generating leads across channels. But without the right tracking and attribution tool, how do younnow which campaigns generate the best leads, pinpoint exactly why some campaigns are more effective than others, or prove the full ROI of your work to stakeholders?In the age of data-driven marketing, shouldn’t you be able to see the full picture?
Webinar
How messaging platforms boost marketing performance
You may not have noticed, but messaging platforms are changing how we work and how we, as marketers, deliver value to our clients. And it’s happened very quickly while representing nothing less than a generational change in how we do business and how we build applications.Join Michael Sengbusch, CEO and co-founder of Eletype, and Christina Bourne, CallRail Senior Product Manager, to learn how marketers can use messaging platforms like Slack to improve transparency and accountability, detect problems early on, and improve your customer experience.
Webinar
Learn how to track calls like clicks and earn better results for your clients
Are you only tracking online conversions on your landing pages? If so, you’re missing out on a mountain of valuable marketing data.That’s why Unbounce and CallRail joined forces with Workshop Digital for an exclusive webinar, where we discussed how to get the most from your phone leads and deliver better conversion rates.
Webinar
Proving ROI to get paid: The tools one pay-per-sale agency uses to report to clients
As an agency, you know it’s critical to prove a clear return on investment to your clients. But how do you know which marketing campaigns are driving the most leads and revenue for your clients?That’s why Callrail and AgencyAnalytics is teaming up with Intellibright, an agency that operates on a pay-per-sale business model – meaning, if their work doesn’t drive paying customers, they don’t get paid. Learn the tools and tactics they use to prove ROI to their clients.Join us for this free and exclusive webinar on Tuesday, September 24, at 10:00am ET. You’ll get step-by-step instructions and key tricks of the trade you can really use to make your marketing efforts shine!
Webinar
Part 3: Using integrations and automations to accelerate reports
First, we learned about multi-channel attribution and other lead tracking methods that illuminate the full buyer’s journey. Then, we explored the benefits of CallRail’s new Form Tracking features, along with some lead tracking best practices. Now, in this final workshop of our three-part webinar series, we’ll teach you how to unlock your full potential using our call and form tracking integrations with Google Ads, Bing Ads, and Facebook.Join CallRail Product Marketing Manager, Anna Niles, and Product Manager, John Weaver, as we explore how to use our software to the fullest alongside your favorite marketing technology platforms.
Webinar
Part 2: The top 4 form tracking features, and how to use them
Now you can enjoy the benefits of call tracking and form tracking, together. CallRail’s new features will help you achieve a more complete picture of your marketing efforts, so you can know which campaigns are driving the best ROI.Join CallRail Product Marketing Manager Anna Niles and Senior Product Manager Jason Tatum for a 45-minute workshop, where you’ll learn how to get the most out of everything our Form Tracking product has to offer.
Webinar
Part 1: Getting your marketing attribution dialed in
Top marketers trace their campaigns from top of funnel results, like traffic and reach, all the way to conversion –– measuring lead generation and revenue. But this kind of multi-touch measurement isn’t easy in 2019, when customers find and engage businesses across several channels over multiple time periods.There are many tools out there that help marketers attribute leads, but most key in on just one lead source, such as form submissions or chat conversations. Good news: CallRail is building new tools to track leads from multiple sources, all in one platform, for businesses of all sizes.
Webinar
Top 3 ways to effectively analyze your creative campaign
One of the biggest challenges every agency must face is continually proving the value of their marketing. Even if your campaigns are driving a low cost per lead and your engagement rates are strong, your client still wants to know how you’re impacting their bottom line. So how do you continually analyze your creative campaigns to prove they are driving new leads and revenue?Join the experts from CallRail and Anvil Analytics + Insights to learn how to identify unimportant vanity metrics that should be scrubbed from your monthly reports, and how to instead highlight meaningful engagement metrics. You’ll walk away from this webinar with impactful tips and ideas that can strengthen your entire agency’s reporting acumen.
Webinar
Join our Agency Partner Program
As one of our agency customers, you’ll have the exclusive opportunity to join CallRail’s new Agency Partner Program. By joining our program, you’ll have access to our Agency Partner Advisors who will help you grow your agency, sell more of your services, and market your agencies with co-marketing opportunities.
Webinar
Learn how to optimize your marketing with multi-touch attribution
With all of the different channels and sources modern marketers are using today, it’s becoming a necessity to track each touchpoint of the buyer journey. To truly understand which activities are driving high-converting leads, marketers must track ad engagement, website visitors, calls, form submissions, chat, texts, offline campaigns, the list goes on. While all of that data can potentially be accessible in the respective platforms, optimization is only effective when you have the complete story.
Webinar
Optimize your marketing for every stage of the funnel
Marketing professionals and agencies track their marketing efforts from top of funnel results to conversion, seeking to understand what campaigns are resulting in the highest ROI. But in today’s landscape where the consumer’s journey to buy is spread across several channels and multiple time periods, this is no easy task.Join Gravity Digital’s CEO, Casey O’Quinn, along with CallRail’s Partner Marketing Manager, Rachel Ward, and Product Manager, John Weaver to learn how to optimize your marketing analytics across all channels, and get the largest return on your investments.