Products
Call Tracking

Know which marketing efforts inspired your best leads to call.

Lead Center

Call, text, and manage all your team’s leads from a single unified inbox.

Conversation Intelligence

Call transcriptions with AI-powered analysis and lead categorization.

Form Tracking

Connect each ad, campaign, and keyword to every form submission.

Pricing
Industries
Agencies

Know which tactics deliver your clients' best calls and form submissions.

Real Estate

Close more qualified buyers and renters with better marketing and communications.

Healthcare

Gain the insights you need to maintain the health of your marketing campaigns.

Legal Services

Stay competitive by making the most of your marketing dollars.

Home Services

Tighten up response times — and never miss another opportunity.

Automotive

Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

Financial Services

Know what inspired your best customers to act then attract more like them.

Resources
Content Hub

Market smarter by keeping up with emerging trends, tips, and tools.

Integrations

Deliver automated insights by connecting CallRail to platforms you already use.

Partner Directory

Find a CallRail-certified agency to help with your marketing needs.

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Automatically install CallRail with our Wordpress plugin

With our easy-to-use WordPress plugin, you can automatically install CallRail's JavaScript code snippet on every page of your WordPress site, allowing you to harness full functionality of CallRail's visitor-level tracking technology.

Track website visitors with call tracking phone numbers

With CallRail's Dynamic Number Insertion (DNI), each website visitor sees a different tracking phone number.

CallRail's attribution magic is based on a simple line of code. When installed on a webpage, it enables Dynamic Number Insertion (DNI). This means that each visitor to your website sees a different tracking phone number-and that tracking number follows them as they navigate your website.

By matching each visitor to a specific tracking number, CallRail learns a wealth of information about that visitor's session, including which source or marketing campaign brought them to your site (down to the PPC keywords they searched), which pages they visited, and what they did before and after calling your business.

Know which marketing channels are driving form submissions

With the same javascript tracking script that empowers call tracking, installing CallRail allows you to use CallRail's online form tracking tools. Track any form submission on your website from both external and custom forms to tie a submission back to a marketing campaign.

Installing CallRail on your WordPress site

The CallRail WordPress plugin delivers actionable data and provides insights into your current marketing strategies. Your in-app dashboard is populated with extensive data on where callers come from, helping to identify which marketing channels are working well and where you have opportunities for growth.

Lead tracking on a WordPress website has never been easier. WordPress is an easy-to-use platform for users, and the plugin was created to keep implementation simple. Download our plugin now from the WordPress plugin directory.

Need help with installation? Check out our support article.