Report call and text conversion data in VWO

Visual Website Optimizer (VWO) is a multivariate testing platform that allows you to create and A/B test different versions of your website to see which variation performs best. CallRail's call tracking integration with VWO shows which landing page variation is bringing more calls and text messages to your business so you can determine which variation converts best.

Correlate variations with callers

CallRail's integration gives you a real-time look at which of your VWO campaigns and variations a caller saw before calling your business. This allows your team to ensure they're catering to your callers properly based upon the version of the website the caller saw.

Once the call ends, CallRail pushes the call activity to VWO as a conversion event so you can use your VWO insights and analytics to see your call tracking in conjunction with your VWO campaigns.

Using CallRail’s integration with VWO, you’ll be able to:

  • See your call and text activity as conversions in VWO.
  • Improve website optimization to drive more phone call conversions.
  • Use Lead Center to tailor your conversation with callers according to the VWO variation and campaign driving the call.

For more information on the integration, see our support article.