Call Tracking

Know what makes your phone ring and smartly route inbound calls.

Analytics Add-Ons

Form Tracking

Learn which ads, campaigns, or keywords inspire form submissions.

Conversation Intelligence

Automatically transcribe and analyze calls using the power of AI.

Communications Add-On

Lead Center

Call, text, chat, and manage your conversations from one unified inbox.

Pricing
Industries
Agencies

Know which tactics deliver your clients' best calls and form submissions.

Real Estate

Close more qualified buyers and renters with better marketing and communications.

Healthcare

Gain the insights you need to maintain the health of your marketing campaigns.

Legal Services

Stay competitive by making the most of your marketing dollars.

Home Services

Tighten up response times — and never miss another opportunity.

Automotive

Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

Financial Services

Know what inspired your best customers to act then attract more like them.

Resources
callrail marketing graphs
Content Hub

Market smarter by keeping up with emerging trends, tips, and tools.

Integrations

Deliver automated insights by connecting CallRail to platforms you already use.

Partnerships

Learn about our affiliate, marketing agency, and technology partnerships.

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(888) 907-4718

Track calls and texts as conversions in Unbounce

Unbounce's landing page builder tool allows you to quickly build and optimize landing pages to convert more visitors-no coding required. It does a great job tracking clicks through PPC, social, and email marketing to help you optimize performance.

But if a user clicks on a PPC ad, looks around your website, and then decides to give you a call, how do you properly attribute that lead without knowing exactly where it came from?

With CallRail's Unbounce integration and dynamic number insertion, a call tracking number is placed on each landing page and variant to help measure the success of your Unbounce landing page and your marketing.

Calls and texts are then reported as conversions in Unbounce automatically, along with detailed, session-level information including the pages a caller visited during their session, the caller's physical location, and which specific ads and keyword that brought them to your landing page.

Connect Landing Page Variants to Calls

In addition to reporting calls and texts as conversions, CallRail's Unbounce integration reports these conversions to the particular Unbounce variant that produced the phone call or text. Now your A/B testing will properly attribute phone calls and texts as what they are: conversions.

Using CallRail's Unbounce integration enables you to:

  • Track and view your call and text activity as conversions in Unbounce.
  • Optimize your templated and custom landing pages to drive more phone call and text message conversions.
  • Associate phone number conversions to the exact variant that drove them.

For more information on the integration, see our support article.