Track calls and texts as conversions in Unbounce

Unbounce's landing page builder tool allows you to quickly build and optimize landing pages to convert more visitors-no coding required. It does a great job tracking clicks through PPC, social, and email marketing to help you optimize performance.

But if a user clicks on a PPC ad, looks around your website, and then decides to give you a call, how do you properly attribute that lead without knowing exactly where it came from?

With CallRail's Unbounce integration and dynamic number insertion, a call tracking number is placed on each landing page and variant to help measure the success of your Unbounce landing page and your marketing.

Calls and texts are then reported as conversions in Unbounce automatically, along with detailed, session-level information including the pages a caller visited during their session, the caller's physical location, and which specific ads and keyword that brought them to your landing page.

Connect Landing Page Variants to Calls

In addition to reporting calls and texts as conversions, CallRail's Unbounce integration reports these conversions to the particular Unbounce variant that produced the phone call or text. Now your A/B testing will properly attribute phone calls and texts as what they are: conversions.

Using CallRail's Unbounce integration enables you to:

• Track and view your call and text activity as conversions in Unbounce.
• Optimize your templated and custom landing pages to drive more phone call and text message conversions.
• Associate phone number conversions to the exact variant that drove them.

For more information on the integration, see our support article.