Optimizely Integration

Send phone calls and text messages to Optimizely as conversions

CallRail Optimizely X intergation for A/B experimentation

View Calls and Texts as Conversions in Optimizely X

Optimizely is the world’s leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices.

Since much of  the goal of A/B testing is to understand which variations of content or landing pages are producing more conversions, including phone call and SMS conversions.

CallRail’s Optimizely X integration connects phone call and text message data tracked by CallRail to Optimizely experiments. With the integration enabled, CallRail will report which variations of experiments are converting over the phone or via text message back to Optimizely X as offline conversions.


Optimizely X and CallRail


Here’s a quick summary of what the Optimizely X integration allows you to do: 

  • View phone calls and text messages as conversions in Optimizely X
  • Maximize impact of your phone call conversions by optimizing your CTA treatments
  • Get the full picture of variation performance in your conversion reporting by including calls and texts
  • Deliver personalized experiences to your customers that are consistent across the web and your phone conversations

For more information on the integration, see our support article and this blog post.

Still have questions about CallRail’s integration with Optimizely X? Contact our sales team today.

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