Measure offline conversions in Mixpanel

Mixpanel helps you optimize your marketing strategy by measuring the actions visitors take on your website. But the tracking data recorded by Mixpanel is incomplete—it fails to account for offline conversions such as calls and text messages.

Gain a full picture of your website visitors’ offline and online activities by tracking phone calls, text messages, and form completions from CallRail within the Mixpanel interface.

Why integrate CallRail and Mixpanel?

Integrating CallRail and Mixpanel helps you cater your marketing strategies for valuable inbound phone call leads—while boosting conversion and customer retention rates.

Mixpanel Integration screenshot

Once you’ve activated the Mixpanel integration within your CallRail account, you’ll be able to quickly view offline conversion data for the projects you’re working on in Mixpanel. By utilizing CallRail’s visitor-level tracking, gain a better understanding of how your website drives calls, text messages and form interactions.

Technical issues? Get the straight dope from our support article on the subject.