CallRail for Marin Software

Leverage call data to optimize bid management

Premium Integration


Marin Software is the leading revenue acquisition management platform, helping marketers save time and money by measuring, managing, and improving ad spend to drive more revenue. Integrating call analytics and bid management helps you optimize your digital marketing to generate more quality phone call leads.

Adjust bids to drive valuable phone calls

Use CallRail’s powerful integration to understand what search keywords, PPC, and display ads drive the most phone calls, texts, or form fill outs. Reallocate your budget to your highest performing ads and keywords.

Lower cost per conversion while increasing ROI

By collecting both click and call data within the Marin platform, you’ll be able to more efficiently analyze your online campaign performance. View calls or texts to your tracking numbers side-by-side with your campaigns managed in Marin to make fully informed decisions.

CallRail’s Marin Software integration enhances the effectiveness of Marin’s intelligent bidding and recommendation tools. Using CallRail’s automated voice intelligence technology, you can qualify and score calls from your digital marketing efforts. Add greater weight to identified, high-value call conversions, and automatically adjust bids to drive real results.

CallRail’s Marin Software Integration helps you:

  • Gain full attribution of phone call conversions for digital ad campaigns.
  • Streamline workflows to manage all online campaigns that produce phone calls.
  • Drive more calls from PPC campaigns for less.
  • Adjust bid results based on display ads, keywords, and campaigns that drive calls.
  • Automatically identify good leads from PPC campaigns to view the true return on ad spend.
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