Track Google My Business conversions in CallRail

Every business that serves a specific geographical area can set up a GMB listing. Listings display on search results pages and Google Maps when someone searches your business or keywords your business ranks high for.

As the business owner or representative, you verify your identity with Google, then provide basic information including the business name, address, hours, and phone number.

Why Integrate CallRail and GMB?

CallRail’s Google My Business integration places a call tracking number as the primary phone number customers see in your Google My Business listing, while your actual business number is kept as a secondary number in the listing to maintain NAP consistency.

In addition to the same insights you’d receive from calls to your other tracking numbers, CallRail’s standard features can now be applied to your GMB traffic: free call recording and notifications, caller contact information, and a record of your customer’s history of interacting with your business across other channels.

GMB traffic can also be brought into your CallRail reports, where you can easily place it up against your other channels and see how it stacks up. By integrating GMB with CallRail, you can get a full picture of how all of your channels are doing in one glance.

For more information on our Google My Business integration and how to set it up, check out our support article.