Merge Call, Text, and Form Attribution with Facebook’s Ad Manager
Discover which Facebook campaigns, ad sets, and ads drive phone calls, text messages, and forms in real-time with CallRail’s native integration to Facebook. CallRail brings your phone call conversions into Business Ad Manager seamlessly through Facebook’s offline conversion API, so you view call data side-by-side with click data.
Analyze all of your leads directly within Ad Manager, and gain increased visibility into which Facebook campaigns are driving conversions. Optimize your social media marketing with actionable intelligence that includes clicks, calls, text messages, and form completions.
View-Through Conversions for Phone Calls from Facebook
By integrating phone calls and text messages with Facebook’s Business Ad Manager, you’ll gain a holistic view of social ad performance. You’ll understand which callers were exposed to ads and ultimately made a call, helping you optimize your ad spend to drive the most callers.
Create Custom Audiences from Call Insights
CallRail’s direct call conversion integration with Facebook will automatically pass your caller conversion data to create a custom audience. Optimize ad spend by excluding past callers from seeing ads aimed at driving new leads, or retarget past conversions with new ads encouraging them to call again.
CallRail’s custom audience can be used to create a lookalike audience, helping you find more people that look like your best customers. Use call, text, and form data to improve your ad targeting and find more high-value customers.
Ready to get started? Sign up for our free 14-day trial today and start taking advantage of phone call analytics for your Facebook ad campaigns.