Call Tracking

Know what makes your phone ring and smartly route inbound calls.

Analytics Add-Ons

Form Tracking

Learn which ads, campaigns, or keywords inspire form submissions.

Conversation Intelligence

Automatically transcribe and analyze calls using the power of AI.

Communications Add-On

Lead Center

Call, text, chat, and manage your conversations from one unified inbox.

Pricing
Industries
Agencies

Know which tactics deliver your clients' best calls and form submissions.

Real Estate

Close more qualified buyers and renters with better marketing and communications.

Healthcare

Gain the insights you need to maintain the health of your marketing campaigns.

Legal Services

Stay competitive by making the most of your marketing dollars.

Home Services

Tighten up response times — and never miss another opportunity.

Automotive

Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

Financial Services

Know what inspired your best customers to act then attract more like them.

Resources
Content Hub

Market smarter by keeping up with emerging trends, tips, and tools.

Integrations

Deliver automated insights by connecting CallRail to platforms you already use.

Partnerships

Learn about our affiliate, marketing agency, and technology partnerships.

(888) 907-4718 Support
(888) 907-4718

Bring call, text, and form attribution data into Facebook's Ad Manager

Discover which Facebook campaigns, ad sets, and ads drive phone calls, text messages, and forms in real-time with CallRail's call tracking integration for Facebook.

CallRail brings your phone call conversions into Business Ad Manager seamlessly through Facebook's offline conversions API, so you view call data side-by-side with click data.

Optimize your social media marketing with call tracking and analytics that includes clicks, calls, text messages, and form completions.

facebook screenshot 1

Create custom and lookalike audiences from call data

CallRail's direct call tracking integration with Facebook will automatically use your call conversion data to create a custom audience. Optimize ad spend by excluding past callers from seeing ads aimed at driving new leads, or retarget past conversions with new ads encouraging them to call again.

facebook screenshot 2

CallRail's custom audience can also be used to create a lookalike audience. A lookalike audience is a new group of people who share common characteristics with one of your existing custom target audience. Use call, text, and form data to improve your ad targeting and find more high-value customers.

Need help? See our support article for an in-depth technical resource.