What is AMP?
AMP (Accelerated Mobile Pages) is an open-source project led by Google to provide a more pleasant web experience for all while giving publishers and advertisers increased flexibility into how and where their content is presented.
AMP pages function much like a lightweight version of HTML to significantly speed up page load, enabling pages to load almost instantaneously, in less than a second.
How CallRail’s AMP Integration Works
With CallRail’s AMP integration, our Dynamic Number Insertion is now compatible with these high-performing pages, unlocking keyword-level tracking for all mobile-optimized pages. Tracking visitor-level data on these pages gives data-driven marketers access to complete mobile attribution.
Benefits of using AMP and CallRail
CallRail’s AMP integration helps marketers leverage the benefits of call tracking without sacrificing the ideal consumer experience. Using dynamic number insertion on your optimized landing pages lets you:
- Track phone calls and attribution data from AMP landing pages
- Increase customer likelihood to call your business with near real-time page loads
- Optimize Google rankings with increased mobile page speeds