Optimize your bidding strategies by factoring in call conversions

Acquisio is a bid management platform that allows you to manage your search, social, and display advertising all in one place. It tracks the performance of your advertisements across multiple channels and platforms, and uses AI to optimize your PPC keyword bidding strategy.

Why integrate CallRail and Acquisio?

Acquisio tracks your digital marketing efforts to see which campaigns and keywords are generating conversions. Based on this information, it automatically adjusts your keyword bidding strategy. While Acquisio can track a variety of online conversion metrics based on clicks, it cannot track conversions made over the phone.

CallRail’s Acquisio integration automatically sends phone call conversions to Acquisio, so you can factor in these important conversion types in your PPC bidding strategies.

For more information on the integration, see our blog post or support article. You can also learn more over at Acquisio.

Use our Acquisio integration to:

  • Optimize bidding rules and campaign reports by including call conversions.
  • Track both online and offline conversions.
  • Trace every call conversion back to the PPC keyword that drove it.