Products
Call Tracking

Know which marketing efforts inspired your best leads to call.

Lead Center

Call, text, chat, and manage all your team's leads from a single unified inbox.

Conversation Intelligence

Call transcriptions with AI-powered analysis and lead categorization.

Form Tracking

Connect each ad, campaign, and keyword to every form submission.

Pricing
Industries
Agencies

Know which tactics deliver your clients' best calls and form submissions.

Real Estate

Close more qualified buyers and renters with better marketing and communications.

Healthcare

Gain the insights you need to maintain the health of your marketing campaigns.

Legal Services

Stay competitive by making the most of your marketing dollars.

Home Services

Tighten up response times — and never miss another opportunity.

Automotive

Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

Financial Services

Know what inspired your best customers to act then attract more like them.

Resources
Content Hub

Market smarter by keeping up with emerging trends, tips, and tools.

Integrations

Deliver automated insights by connecting CallRail to platforms you already use.

Partnerships

Learn about our affiliate, marketing agency, and technology partnerships.

(888) 907-4718 Support
(888) 907-4718

Optimize your bidding strategies and PPC campaigns by factoring in call conversions

Acquisio is a bid management platform that allows marketers to manage search, social, and display advertising all in one place. It tracks the campaign performance of advertisements across multiple channels and advertising platforms, and uses AI to optimize your PPC keyword bidding strategy.

Integrating CallRail and Acquisio

Acquisio tracks your digital marketing efforts to see which ppc campaigns and keywords are generating conversions. Based on this data, it automatically adjusts your keyword bidding strategy. While Acquisio can track a variety of online conversion metrics based on clicks, it cannot track conversions made over the phone.

CallRail's call tracking integration with Acquisio automatically sends phone call conversions to the Acquisio platform, so you can factor in these important conversion types in your PPC bidding strategies. For more information on the integration, see our blog post or support article. You can also learn more over at Acquisio.

Use our Acquisio integration to:

  • Optimize bidding rules and campaign reports by including call conversions.
  • Track both online and offline conversions.
  • Trace every call conversion back to the PPC keyword that drove it.