What is multi-touch attribution?
Multi-touch attribution refers to the process of tracking and assigning fractional credit to multiple touchpoints along the path to a conversion.
How to develop a visual strategy for social media
Developing and executing a visual strategy is one of the most important parts of marketing your brand -- here are some easy tips for getting started.
How to build an agency marketing tech stack (and what mistakes to avoid)
Building the best marketing tech stack for your agency is a lot of work, but our helpful guide will explain everything you need to know.
How call tracking helps your agency coach clients and boost revenue
Business coaching is a great way for your agency to reduce client churn and earn more revenue, and you can do it with the marketing data you already have.
How empathy can improve your marketing strategy
Empathy doesn't just help you see things from the customer's perspective -- it's also great for business. Here's how empathy can improve your next campaign.
How to track a phone call?
Learn how to track a call, including how call tracking works, how to set it up, and how it can benefit your business and customers.
Health to wealth, and back again: How to boost your healthcare marketing
While healthcare advertises like other industries, they have legal and ethical considerations to be aware. Here's how to boost your marketing efforts.
How to cut your Cost Per Lead with Google Ads
By fine-tuning how you use Google Ads, you can reduce CPL and earn better, more qualified leads. Peter Gillon from Logical Position explains how.
How to choose a digital marketing agency
Choosing a good digital marketing agency is crucial to the long-term health of your business. Here's how to measure your options and make the best choice.
Data and analytics: The cure for agency client churn
Client churn can be one of the toughest problems facing any marketing agency. Here's how data and analytics can keep clients happy and zero out churn.
Optimizing Google Ads for call tracking insights
By using CallRail's call tracking for Google Ads integration, you'll never second-guess your next move. Here's how to put it to work for your next campaign.
The missing metric: Why call tracking is a must for total attribution
Proper call attribution is the key to success for your marketing efforts. Here's why call tracking is a must when it comes to solid attribution modeling.
Social CPL: Identifying meaningful KPIs in social media advertising
We break down the social media kpis that are most important to your campaigns, and what they can reveal about the overall health of your business.
Using attribution data for agencies: Retain clients, earn new ones, and make more money
For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.
Are phone calls really vanishing? Not for businesses
Phone calls are important, but businesses often take them for granted. That's a mistake, because calls are one of the best sources of high-quality leads.
Improve your paid ads and score more leads with CallRail
PPC call tracking is a powerful tool marketers can use to get an edge on the competition. Here's how you can put call tracking to work for your paid SEM.
From Ad to Landing Page: How to create a PPC campaign
The experts at CallRail walk you through every step required to get a PPC campaign off the ground, from posting your first ad to launching a landing page.
Dissecting a marketing touchpoint: What you need to track to be successful
User paths are the tip of the iceberg when it comes to marketing touchpoint analysis. Learn about 3 features you need to track to be successful.
Why marketers need design thinking
Marketers and UX designers often have different priorities, but both can benefit from their strengths and use each other's perspectives for better outcomes.
Is content really king? Re-thinking a popular adage
Is content really still is king? We look at two alternative takes, and share some insights on how to make your content marketing smarter and more effective.
Convince your clients that call tracking is worth it: Tips for data-driven marketing agencies from a data-driven marketing agency
No matter how clear the benefits of call tracking are to agencies, clients are often skeptical of it. Here's how one agency convinced a their client.
Conversation Analytics and the future of analyzing phone calls for customer experience
Conversation analytics involves machine learning and natural language processing (NLP) technology that evaluates the voice data from phone calls.
How CallRail can improve your Google Ads lead tracking
How do you track call-based leads from Ads? Here's how our Google Ads integration can help you better understand the performance and value of your ad.
Link building 101 + how to use call data for link building content
Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics to get the most from your call tracking software to improve your link building efforts.
CallRail and Facebook, plus Facebook click-to-call (update)
Mobile click-to-call volume has continued to skyrocket year over year, with no signs of slowing down. Is your business optimizing for it?
Local SEO, DNI, & NAP Consistency: An Advanced Guide
Advanced local search marketers share the nuances of local SEO and the importance of NAP consistency in the call tracking world.
Call tracking systems: Key to a complete attribution ecosystem
Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system, especially for today's marketers.