Guides Hub

Three codes and the truth: Install CallRail JavaScript with Google Tag Manager

Learn what Google Tag Manager is, how to set it up, and what you can do with the visitor data that you gain from this handy tracking snippet.

7 questions a healthcare provider should ask before hiring a marketing agency

In this step-by-step guide for agencies from the experts at Cardinal Digital Marketing, we review the ins-and-outs of healthcare marketing.

How to create a marketing dashboard for executives

Simplify the abundance of data you have from numerous sources through a marketing dashboard. Learn where to start and how, here.

How does call tracking work?

Credit your leads and prove additional value by connecting previously untracked phone call leads to marketing campaigns.

How agencies can prove positive marketing ROI to clients

How do you prove ROI and show clients are getting their money’s worth from their online marketing efforts? Logical Position’s Ryan Garrow explains.

5 things your contact form data is telling you about your leads

If you're using webforms, your form data is even more valuable than realize. Here are the top 5 things your form data can teach you about your audience.

What is time-decay attribution?

Time-decay attribution is a multi-touch attribution model that gives some credit to all the channels that led to your customer converting. Learn more here.

Retargeting for call-only campaigns: Here’s how it’s done

In this step-by-step guide, we review some best practices for retargeting your call-only ads, and how they can make your campaigns even more effective.

How to write successful call-only ads that earn more prospects

By following these easy steps, you can craft compelling and effective call-only ads and campaigns that earn more leads, more customers, and more revenue.

5 Marketing and Sales Problems You Can Solve with CallRail + HubSpot

Learn about the five main sales and marketing problems that using CallRail and HubSpot together can solve for you.

The importance of attribution for dealership marketing, explained

Following these simple dealership marketing best practices are a guaranteed way to bring in more leads and close more sales.

How video drives more automotive leads

Automotive video can be a powerful way to drive more leads and customers to your dealership -- here's how you can put this channel to work, right now.

How to analyze your data to improve engagement on your website

Improving web engagement takes a lot of work, but with the right mindset and a data-driven approach, it's easier than you think. Here's how to get started.

Optimizing ad spend for dealerships

In-depth analysis of automotive marketing ROI is difficult, but critical for dealerships. Here's how to use ROI analysis to drive more leads and sales.

Understanding customer journeys in a digital world

With the right approach to your dealership marketing strategy, you can ensure that your leads will complete the customer journey and convert, every time.

Understanding the dealership marketing activities that are attracting leads

With the right auto dealership marketing strategy, you can maximize your lead gen while keeping marketing expenses to a minimum -- here's how to do it.

Top must-follow Twitter chats for inbound marketers

Twitter chats are an easy way to network and build brand awareness for inbound marketers. Here's the top 5 you should follow and why.

Why measuring your marketing is essential to auto dealerships in the information age

We explore the best auto dealership marketing tactics and technologies, so your business can earn more leads and conversions than ever before.

I’ve created my first tracking number: Now what?

Call tracking can help prove your marketing ROI, and it's never been easier to integrate a call tracking number into your workflow -- here's how.

How much should you pay a PPC agency? A look at the going rates for PPC management

Here are the most common PPC agency pricing models and what kind of rates you can expect to see associated with each. Are your PPC agency prices right?

The best call tracking features for agencies (and how they work)

We break down the top Callrail agency features, and exlore how they can help your business get the most out of your marketing budget.

Choosing the best marketing channels for your agency, in 4 easy steps

With our simple 4-step guide, it's never been easier to pick the best marketing channels for your agency and get the most from your marketing budget.

How to calculate ROI for campaigns, agency work, and everything in between

We review the top methods for caculating campaign ROI, so you can prove the value of your marketing and the effectiveness of your work.

What is multi-touch attribution?

Multi-touch attribution refers to the process of tracking and assigning fractional credit to multiple touchpoints along the path to a conversion.

How to develop a visual strategy for social media

Developing and executing a visual strategy is one of the most important parts of marketing your brand -- here are some easy tips for getting started.

How to build an agency marketing tech stack (and what mistakes to avoid)

Building the best marketing tech stack for your agency is a lot of work, but our helpful guide will explain everything you need to know.

How call tracking helps your agency coach clients and boost revenue

Business coaching is a great way for your agency to reduce client churn and earn more revenue, and you can do it with the marketing data you already have.