Guides Hub

A getting started guide to using Conversation Intelligence

Conversation Intelligence extracts valuable insights from your calls. Use this getting started to learn more about Conversation Intelligence and its features.

Launching your first Google Ads campaign

There’s a lot that goes into building and launching a successful Google Ads campaign. This worksheet will help you get started.

Seven secrets to crafting a callable call to action

If you want your business phone to ring, you’ve got to start by giving people a reason to call. Carefully crafting an offer can make all the difference.

A getting started guide to tracking form submissions with CallRail

Form Tracking allows you to easily stay organized and on top of every form submitted to your website. Use this guide to learn how to track form submissions.

A getting started guide to creating your first tracking number

With call tracking, you'll have a way to track the conversions from your marketing campaigns. Use this guide to learn how to create your first tracking number.

How call tracking helps lead nurturing

Moving prospects and leads forward in the buyers journey can be challenging. Learn how to call tracking can aid in nurturing your leads.

Guide to revenue attribution

Use this guide to acquaint yourself with revenue attribution and how it can help you achieve both your current and your long-term marketing goals.

PPC Budget Planning Worksheet

Plug in your PPC goals for customer acquisition, and our worksheet will auto-calculate your budget and ROI. Check it out!

Make every lead count: Avoiding missed calls, ghost form submissions, and more

With an influx of incoming calls, it can be hard to capture every lead. Learn how Webistry uses CallRail to prevent lost leads with their inbound call strategy.

How to use call data and recordings to optimize conversion rates

Listening to your customers is key. Learning through call recordings is the way. Learn how Tuff Growth Marketing uses valuable call data to improve conversion rates.

How to turn more calls into conversions & stop dropping the ball in the red zone

Learn how Red Zone Legal helps their clients bridge the gap between leads and conversion through call tracking.

Understanding PPC automation

Automating your PPC efforts can help boost campaign performance, and save time.

PPC and SEM reporting tools

An effective PPC report has the capability to prove ROI while identifying areas for improvement, and places to optimize. Check out these PPC reporting tools.

Pitching CallRail to your clients

Download our pitch deck for agencies to help you frame your client's pain points and offer CallRail as a solution to their marketing attribution needs.

Free UTM builder: Where is your traffic coming from?

Use this UTM builder to learn best practices for creating UTM parameters, and better analyze and understand where your website traffic comes from.

How to network with other small businesses

Networking also empowers you to help other businesses in your local market or industry. Here are a few simple ways to start networking with other small businesses.

A Quick Start Guide to Social Listening

When done well, social listening can deepen relationships with your customers, bolster sales, and improve your brand’s image. Learn how, here.

The best PPC advertising networks for small businesses

How do you know which PPC ad network is right for your business? Learn what to look for while evaluating the best ad network for your PPC campaigns.

How to change attribution models in Google Analytics

You can use different attribution models (and even build custom models) in Google Analytics. Here’s a step-by-step walk-through.

Content curation for social media

Learn how to plan out your content strategy for social media while staying relevant, sales driven, and most importantly authentic.

The beginner’s guide to content marketing for small businesses

Use this beginner’s guide to craft and execute a content marketing strategy that will help your small business grow.

How to set up a business phone number for your home services company (And why you should)

Learn the importance of having a separate business number for your home service and how you can get the most out of your phone line to grow your business.

What small-business owners need to know about email marketing

Email marketing is an effective, budget-friendly tool that all small businesses should be utilizing.

A guide to last < most important channel > touch attribution models

Learn about the flexibility of last <most important channel> touch attribution and discover if this model is right for your business.

Sample social media calendar for car dealerships

In this sample social media calendar, receive a guide for social media strategic planning for car dealerships.

How to create a customer journey map

Creating a customer journey map will help you better understand your customers and their behavior throughout the buyer's journey.

How to Land a Story About Your SMB in the Local News

As an SMB leader, it’s important to engage with the local media to promote the products and services you’ve created. Find out how to get your business' story covered.