Guides Hub

Getting started with Lead Center

You’ll never miss a lead via phone call, text, or form submission with Lead Center. Download this guide to learn more about Lead Center.

Best website builders for small businesses

We evaluated top-rated website builders through a lense for small businesses to help you weed through your options.

Customer call tracking systems: Improving the customer experience

Improve your customer experience with call tracking software. Learn more about top call tracking systems and the marketing benefits they bring to your customer experience.

7 steps to building your virtual event marketing strategy for SMBs

Here are 7 steps to building a successful virtual event marketing strategy.

Sales call analytics: Call tracking tips for success

Learn about why sales call analytics are so important and how call tracking software can help you better qualify your marketing leads.

Why and How to Use Google Ads Affinity Audiences for Top-of-Funnel Marketing

Learn how to set up Google Affinity Audiences as well as custom target audiences.

Understanding enterprise call tracking

Read more for answers to questions like: What is enterprise call tracking? What should I look for in an enterprise call tracking solution? What benefits can I expect?

Marketing attribution tracking strategies and models

In this guide you will find out what attribution marketing tracking strategy options you have and how they will affect your digital marketing.

Everything you need to set up your business’s social media profiles

Learn how to setup your business's social media profiles to improve your online presence for customers.

Marketer's guide to call tracking software

Marketers have specific needs for call tracking software including, lead attribution reporting, customer research, and more. Learn more in our marketer’s guide.

How to use Google Ads Keyword Planner

Learn all about Google Ads Keyword Planner. From the benefits to the different keyword match types to how to set up your campaign, we've got you covered.

How call tracking helped one law firm amplify legal advertising performance — and improve client service

Learn how Trendi Marketing optimized campaign efficiency and client services with call tracking.

Statement of work template for marketing agencies: Event Campaigns

Use this template to help create a clear and concise statement of work for your clients when creating event campaigns.

Why it's important to set marketing investment benchmarks

Setting benchmarks for your marketing investments is crucial for understanding ROI, and evaluating your marketing strategy as a whole.

Marketing Attribution Reporting Template

Download our marketing attribution template and identify the most effective and efficient marketing channels.

A getting started guide to tracking your online marketing efforts

To learn more about the advantages of visitor tracking and how to get started, downloaded this guide to tracking your online marketing efforts.

Guide to first touch attribution

First touch attribution gives 100% credit of a sale to the first interaction. Learn the pros and cons of this model and whether if it's right for your business.

Understanding complex customer journeys through attribution reporting

Keep reading to see how businesses can use attribution to better understand how each engagement with their brand contributes to creating new customers.

A getting started guide to using Conversation Intelligence

Conversation Intelligence extracts valuable insights from your calls. Use this getting started to learn more about Conversation Intelligence and its features.

Launching your first Google Ads campaign

There’s a lot that goes into building and launching a successful Google Ads campaign. This worksheet will help you get started.

Seven secrets to crafting a callable call to action

If you want your business phone to ring, you’ve got to start by giving people a reason to call. Carefully crafting an offer can make all the difference.

A getting started guide to tracking form submissions with CallRail

Form Tracking allows you to easily stay organized and on top of every form submitted to your website. Use this guide to learn how to track form submissions.

A getting started guide to creating your first tracking number

With call tracking, you'll have a way to track the conversions from your marketing campaigns. Use this guide to learn how to create your first tracking number.

How call tracking helps lead nurturing

Moving prospects and leads forward in the buyers journey can be challenging. Learn how to call tracking can aid in nurturing your leads.

Guide to revenue attribution

Use this guide to acquaint yourself with revenue attribution and how it can help you achieve both your current and your long-term marketing goals.

PPC Budget Planning Worksheet

Plug in your PPC goals for customer acquisition, and our worksheet will auto-calculate your budget and ROI. Check it out!

Make every lead count: Avoiding missed calls, ghost form submissions, and more

With an influx of incoming calls, it can be hard to capture every lead. Learn how Webistry uses CallRail to prevent lost leads with their inbound call strategy.