Guides Hub

PPC and SEM reporting tools

An effective PPC report has the capability to prove ROI while identifying areas for improvement, and places to optimize. Check out these PPC reporting tools.

Pitching CallRail to your clients

Download our pitch deck for agencies to help you frame your client's pain points and offer CallRail as a solution to their marketing attribution needs.

Free UTM builder: Where is your traffic coming from?

Use this UTM builder to learn best practices for creating UTM parameters, and better analyze and understand where your website traffic comes from.

How to network with other small businesses

Networking also empowers you to help other businesses in your local market or industry. Here are a few simple ways to start networking with other small businesses.

A Quick Start Guide to Social Listening

When done well, social listening can deepen relationships with your customers, bolster sales, and improve your brand’s image. Learn how, here.

The best PPC advertising networks for small businesses

How do you know which PPC ad network is right for your business? Learn what to look for while evaluating the best ad network for your PPC campaigns.

How to change attribution models in Google Analytics

You can use different attribution models (and even build custom models) in Google Analytics. Here’s a step-by-step walk-through.

Content curation for social media

Learn how to plan out your content strategy for social media while staying relevant, sales driven, and most importantly authentic.

The beginner’s guide to content marketing for small businesses

Use this beginner’s guide to craft and execute a content marketing strategy that will help your small business grow.

How to set up a business phone number for your home services company (And why you should)

Learn the importance of having a separate business number for your home service and how you can get the most out of your phone line to grow your business.

What small-business owners need to know about email marketing

Email marketing is an effective, budget-friendly tool that all small businesses should be utilizing.

A guide to last < most important channel > touch attribution models

Learn about the flexibility of last <most important channel> touch attribution and discover if this model is right for your business.

Sample social media calendar for car dealerships

In this sample social media calendar, receive a guide for social media strategic planning for car dealerships.

How to create a customer journey map

Creating a customer journey map will help you better understand your customers and their behavior throughout the buyer's journey.

How to Land a Story About Your SMB in the Local News

As an SMB leader, it’s important to engage with the local media to promote the products and services you’ve created. Find out how to get your business' story covered.

Guide to Qualified Lead Attribution

Last-touch attribution is an easy-to-understand, single-touch model. Discover the pros and cons of the model and whether it's the right model for your business.

How to set up Google Ads for your business

Ready to set up Google Ads for your business but not sure where to start? Use this guide and get started today.

How to set up local search ads on Google Maps

Read on for tips and information that will help you quickly and easily set up ads on Google Maps.

How to Set Up Local Services Ads

Local Service Ads allow service businesses to get their names and numbers in front of potential customers. Learn what businesses are elligible and how to set these ads up.

Get the most out of CallRail in a changing business landscape

As the business landscape changes, here are some new ways to consider using your CallRail account to communicate with your customers in times of change or uncertainty.

How to develop a lead nurturing program from scratch

These five steps will help get your lead nurturing efforts off the ground and strengthen the campaigns you are already running.

Call Tracking and Lead Scoring

Lead scoring helps businesses analyze their highest quality customers more quickly. Learn call tracking and lead scoring work better together.

How to measure GMB performance

Learn how to evaluate and improve the performance of your Google My Business listing to better improve your local SEO.

Are Bing Ads worth it?

Find out if Bing Ads are right for your business. Het a look into Bing user demographics, pros and cons compared to Google Ads, and setup tips for Bing Ads.

How Form Tracking and Call Tracking work together

Learn how form tracking and call tracking work hand in hand and how to get the most out of both product offerings.

How to Do Local SEO for Multiple Locations

Managing multiple business locations? Learn ways to improve your GMB profile and how to best represent them online for customers in their areas.

Three Ways to Incorporate Call Tracking Phone Numbers into Your Marketing Strategy

Incorporate call tracking numbers into your marketing campaigns.