Guides Hub

Special Report: 2021 Digital Marketing Agency Outlook

2020 has been a rough ride for everyone, and agencies have proven to be a resilient bunch. We know because we surveyed 167 digital marketing agencies.

Conversation Intelligence benefits for agencies and their clients

Get better data from the personas you value the most. Read about the benefits of Conversation Intelligence for agencies and their clients.

How to optimize a landing page for click-to-call conversions

Adding click to call-to-call buttons on your landing page can increase calls by 200%. Learn how to set them up in this helpful guide

Creating lookalike audiences in Google Ads

How does creating a lookalike audience in Google Ads benefit your business? How can you set one up? Find out in this handy little guide we've put together.

Presentation template: Pitching Lead Center to your clients

This slide deck is a template that can help agencies sell the value of CallRail’s Lead Center to their clients.

Want dental leads? How to do less outreach with inbound marketing

Between surgeries, cavity fillings, and more, finding time to win new clients is hard. In this guide, we show you how to make it easier with dental inbound marketing.

The importance of call tracking for television ads

Combining your TV ads with call tracking software can help bridge the gap between traditional and digital advertising. Get the guide on how to get started.

How to optimize your home services GMB listing for better Google Maps ranking

Generating online leads can be frustrating for home services. Learn how DP Marketing.Services is flipping the script by optimizing GMB listings.

How to use email to drive calls to your business

Make your email marketing campaigns more effective with a marketing automation strategy and call tracking tools that will bridge the gap between inbound and outbound channels.

Getting started with Lead Center

You’ll never miss a lead via phone call, text, or form submission with Lead Center. Download this guide to learn more about Lead Center.

Best website builders for small businesses

We evaluated top-rated website builders through a lense for small businesses to help you weed through your options.

Customer call tracking systems: Improving the customer experience

Improve your customer experience with call tracking software. Learn more about top call tracking systems and the marketing benefits they bring to your customer experience.

7 steps to building your virtual event marketing strategy for SMBs

Here are 7 steps to building a successful virtual event marketing strategy.

Sales call analytics: Call tracking tips for success

Learn about why sales call analytics are so important and how call tracking software can help you better qualify your marketing leads.

Why and How to Use Google Ads Affinity Audiences for Top-of-Funnel Marketing

Learn how to set up Google Affinity Audiences as well as custom target audiences.

Understanding enterprise call tracking

Read more for answers to questions like: What is enterprise call tracking? What should I look for in an enterprise call tracking solution? What benefits can I expect?

Marketing attribution tracking strategies and models

In this guide you will find out what attribution marketing tracking strategy options you have and how they will affect your digital marketing.

Everything you need to set up your business’s social media profiles

Learn how to setup your business's social media profiles to improve your online presence for customers.

Marketer's guide to call tracking software

Marketers have specific needs for call tracking software including, lead attribution reporting, customer research, and more. Learn more in our marketer’s guide.

How to use Google Ads Keyword Planner

Learn all about Google Ads Keyword Planner. From the benefits to the different keyword match types to how to set up your campaign, we've got you covered.

How call tracking helped one law firm amplify legal advertising performance — and improve client service

Learn how Trendi Marketing optimized campaign efficiency and client services with call tracking.

Statement of work template for marketing agencies: Event Campaigns

Use this template to help create a clear and concise statement of work for your clients when creating event campaigns.

Why it's important to set marketing investment benchmarks

Setting benchmarks for your marketing investments is crucial for understanding ROI, and evaluating your marketing strategy as a whole.

Marketing Attribution Reporting Template

Download our marketing attribution template and identify the most effective and efficient marketing channels.

A getting started guide to tracking your online marketing efforts

To learn more about the advantages of visitor tracking and how to get started, downloaded this guide to tracking your online marketing efforts.

Guide to first touch attribution

First touch attribution gives 100% credit of a sale to the first interaction. Learn the pros and cons of this model and whether if it's right for your business.

Understanding complex customer journeys through attribution reporting

Keep reading to see how businesses can use attribution to better understand how each engagement with their brand contributes to creating new customers.