Guides Hub

3 Track Hacks: Your Quick Start Guide for Call Tracking

As an inbound marketer, you know the importance of tracking leads- But are you getting the full story? Here are 3 hacks to optimize you campaigns.

The Complete Guide to Call Tracking for Marketing Professionals

Knowing what made your phone ring is vital. With call tracking, you can demonstrate that your marketing efforts are paying off with hard figures.

Call Tracking and SEO: The Perfect Combination

Your website is the hub of your company’s online presence. Are you being proactive in your campaign by adding call tracking and SEO into the mix?

Call Tracking Improves A/B Testing for PPC Landing Pages

Find out which PPC ads are driving your phone calls for the most effective campaign yet through CallRail's call tracking.

New Research Shows Calls Are Up 19% for Businesses

Even in our digitally focused mobile world, conversions are often occurring offline. Why? Because customers still value voice.

The CallRail Guide to Call Tracking in Canada

CallRail offers a wide range of call tracking services in Canada, so you can begin collecting and understanding your data to refine and improve your market.

Call Tracking for Franchises and Multi-location Businesses

Franchise and multi-location businesses present unique challenges for marketers, especially those new to call tracking. Here's what you need to know.

Call Tracking for Landing Pages and Subdomains

48% of marketers build a new landing page for each marketing campaign and 68% of B2B businesses use landing pages to capture sales leads for future conversions.

Why You Need Call Tracking for Your Client Campaigns

As mobile search increases, it's important to keep your marketing efforts on par with the movement. Here's why you need call tracking for your campaigns.

The Blind Spot in Your Analytics: The Phone Call

With a 24% increase in inbound calls in 2014, your business telephone is no longer the wallflower that it used to be. Are you tracking your calls?

Whitelabeling CallRail: Brand Consistency for Your Call Tracking Clients

Keep your clients immersed in your brand while providing them with all the features they need to get the most out of their call tracking experience.

What You Need to Know About Call Tracking & Local SEO

New to call tracking and its benefits for local SEO? Here's everything you need to know to help you business understand the results of tracking your calls.

3 Reasons Call Tracking Technology is Garnering Attention

With customers calling businesses more than ever before, it's important to know what made them call. Learn why call tracking is improving marketer's ROI.

Why You Should Put Focus on the Yahoo Microsoft Network

The Yahoo! Microsoft Network is very relevant when it comes to online marketing strategies. Yahoo Microsoft accounts for 30% of the searches made online.

The beginner’s guide to PPC

Use this beginner’s guide to pay-per-click advertising to better understand all of the elements and strategies that go into creating a successful PPC campaign.

Why Call Tracking Metrics Matter to Your Marketing Efforts

The data and metrics you can collect through call tracking will help measure performance and drive the focus of your marketing strategies.

How your business can benefit from call tracking

A successful marketing campaign is crucial to growing your business. With call tracking, you can optimize the performance of your marketing strategy.

3 More Reasons to Track Inbound Phone Calls

Tracking inbound phone calls is a necessity for any successful marketing strategy. If you aren't tracking phone calls, here are 3 reasons you should be.

U.S. Companies Report 24% Spike in Inbound Call Volume

More than 100 small and mid-size companies showed a 24% rise in the number of inbound calls YoY, supporting the role that phone tracking plays in marketing.

Incorporate Call Tracking Into Your Marketing Plan

You might have a mountain of information on how users are clicking through to your website and landing pages by using web analytics, social analytics and paid advertising data, but there is one more piece to the lead generation puzzle that people aren't utilizing that will greatly increase your ROI.

How to Get Search Term Data for Your Google Ads Call Conversions

Shaken by Google's latest announcement for search terms? Here's everything you need to know about the change and how to find your search terms still.

How to Keep Google Ads Keyword Data for Call Conversions

Nervous over Google Ads' latest announcement about keyword data? Don't worry. Here's everything you need to know for keeping your data for call conversions.

Are Your Content Marketing Efforts Paying Off?

About half of campaigns fail. Check out these tips on how to make sure your content marketing efforts are paying off.

4 Reasons Call Tracking is Necessary for Marketing Agencies

Marketing agencies use every channel they can to get valuable leads for their clients. But with offline campaigns, how are they measuring performance?

How a Strong Vocabulary Can Help You Reach Out To Your Customers

A good idea can go to waste if it can't be effectively communicated with someone else. After all, how can other people appreciate it if you can't properly explain what it's about? The potential of this good idea will simply be lost if you can't find the right words for it.

5 ways to increase your online marketing ROI today

The aim of any marketing campaign is to enable your business to make new sales, and/or increase its sales volumes. However, even as you roll out your marketing efforts, you might wonder whether your preferred marketing channels are offering a solid ROI.

Social Media Tracking & Analytics Tools for Actionable Results

Social media is a great place for marketing, but is it worth the time? Here are some tools to help your track your social media performance and ROI.