Guides Hub

How Going Digital Gives Firms the Edge in Legal Advertising

Mastering the ins-and-outs of digital marketing is a clear-cut way for your firm to increase its visibility and stand out from the crowd.

Building relationships through email marketing

Email marketing can be either your team’s biggest pain point or greatest asset. Here are 7 steps to overcome the email marketing curve.

What is multi-channel attribution?

Multi-channel attribution is the process of determining which marketing channels lead to a sale & giving each channel the appropriate amount of credit.

How to Use Call Tracking Software for Keyword Research

It’s easy to think that call tracking software is only good for the sales department, but it's so much more. Learn how analytics integration benefits SEO.

Track Your Trade Show Marketing ROI

How do you know if your investment in trade show sponsorship was worth it? With CallRail, you can easily track attribute leads and track trade show ROI.

A Crash Course in Effective International Marketing

With smart international marketing, even niche businesses can broaden their appeal. Here's what you need to know to have an effective campaign.

Local SEO DNI Impact Study

CallRail is looking for a multi-location business' participation in a professional study of keyword-level tracking's with DNI impact on Local SEO.

Conversation as a Medium: The Next Frontier in User Experience

New technology that makes our lives easier is always exciting, but there are bigger implications for adopting conversation as a medium that directly impacts search. Learn how voice assistance are changing the world of marketing.

What Drives Auto Buyers?

Do you know what drives traffic to your dealership? CallRail's got you covered. With call tracking, you can know which campaigns are making your phone ring.

Can Click-to-Text Increase Your Conversions?

According to Pew Research, more than 80% of American adults text. it's time to take advantage of SMS texting for increased client sales.

Streamline Your Marketing: A Guide to Saving Time with Call Tracking

Time is money. Save both with CallRail. Here are a few examples of how call tracking can transform your marketing for quicker proven results. 

Your 2017 Marketing Strategy Forecast

The more things change the more they stay the same. Follow these tips to maintain a clear path through your marketing strategies for 2017.

Quick start to SEO KPIs and tracking tools

SEO is a large part of your website marketing, but how do you track it? Learn what KPIs, tools, and metrics you should be using to analyze SEO performance.

Marketing Your Practice: Call Analytics for Healthcare Marketers

With CallRail, you'll understand what drives calls to your practice and gain deeper insight into our HIPAA compliant call recording.

How to Track Website Call Conversions

There are numerous different tactics for tracking website call conversions, but the important part is to be sure you are tracking them all. Learn more here.

How To Score More Phone Leads With A PPC Call Tracking Plan

We know how crucial it is to increase call volume and phone leads. Here are some useful PPC call tracking ideas to help you find more qualified leads.

A Guide to Quicker Phone Number Porting

Porting your phone number can be pretty stressful, but it doesn't have to be. Find out what you can do to make the transition seamless and fast.

How to measure ROI with call tracking

Are you missing out on the data that you need to measure your ROI? Without call tracking, you may not see the full your marketing efforts and results.

Drive More Calls with Google Ads Call Extensions

65% of search is done from mobile. It's time to take advantage of call extensions in Google Ads and call reporting.

How to Integrate Inbound Call Tracking and Online Analytics

Start bridging the gap between online and offline conversions, and consolidate your marketing, by integrating inbound call tracking and online analytics.

How CallRail Tools Can Enhance Inbound Sales Strategies

Still using the old “How did you hear about us?” line? With CallRail, accurately gather this information to build an effective strategy.

How to Analyze Your Landing Page Success

Analyzing the success of a landing page and using insights to continually optimize will help make your landing page more effective and increase conversion rates.

How to Track Calls from Ads

Are you capturing all the data necessary? Call tracking fills that blindspot and provides the insights that you need to increase your bottom line.

Call Tracking Metrics: The Most Important Metrics to Measure

Focus on high converting inbound calls and optimize your inbound strategy by focusing on these call tracking metrics

How to Analyze Call Recordings

It’s time to take advantage of the insights your call recordings may be hiding from you. Here are just a few ways you can start analyzing your phone calls for improved customer experiences.

Guide to Call Attribution for Digital Marketers: Optimize Calls and Clicks

Do you know which ads and keywords are converting the most leads into customers? Follow this guide to optimize your clicks and calls.

How search marketers reduce Cost Per Lead with call analytics

Implementing call tracking and analytics into your marketing programs can lower your customer acquisition cost and cost per lead.