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Guides Hub

The complete guide to law firm marketing and advertising [updated for 2022]

Looking to improve your law firm’s marketing? We've covered literally everything in this Complete Guide to Law Firm Marketing in 2022. Read now.

Guide
by Marisa Timko
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How to create an effective social media marketing strategy for your law firm

Everybody uses social media, so yes, your law firm needs a social marketing strategy. Learn mo.

Guide
by Marisa Timko
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The complete guide to small business marketing and advertising for 2022

The guide to small business marketing covers everything you need to know in 2022 to market your business and get results. Read now.

Guide
by Marisa Timko
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CallRail 2022 Outlook for Digital Marketing Agencies

Marketing agencies are experiencing massive growth and that isn't slowing down. Watch as CallRail marketing leaders analyze the 2022 Agency Marketing Outlook report.

Guide
by Ryann Hogan, Demand Generation Marketing Manager, CallRail
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New CallRail report reveals secrets to marketing agency success in 2021 — and 2022

We surveyed over 500 U.S.-based marketers to determine how client expectations are projected to change in 2022 and which marketing trends are helping bolster client acquisition.

News
by Rob Wade
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The 2022 Outlook for Digital Marketing Agencies

Discover insights from 579 marketers to get a better picture of trends for digital marketing agencies and start 2022 off on the right foot.

Ebook
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New CallRail data unveils marketing priorities for modern law firms

We surveyed over 500 legal professionals to determine what marketing challenges law firms face, where firms are allocating their marketing budgets, and which marketing channels are currently underperforming.

Industry
by Kate McGaughey
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Tipsheet: What modern businesses need from their marketing agency

Download the tip sheet below to learn how you can meet small businesses where they are and provide an effective customer-focused marketing strategy.

Guide
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A 7-step process to do competitive research for your clients

Set your agency apart by implementing the right marketing analytics tools — and process — to successfully conduct and deliver competitive research about your clients' competitors.

Tips
by Ryann Hogan, Demand Generation Marketing Manager, CallRail
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CallRail vs. Invoca: Find the best tool for your needs

When assessing tools for your company’s marketing analytics, call tracking and conversion reporting are critical. Check out this Invoca and CallRail side-by-side comparison.

Comparison
by Melissa Garner
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How to define (and achieve) your small business marketing goals

The first step to take when marketing as a small business owner? Set goals. Start with these three tactics.

Guide
by Shaun Bruno
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How to define — and achieve — your law firm’s marketing goals

Successful law firm marketing is all about continually refining your strategy. Here's how to lean into the tactics that work, and fix (or cut) the ones that don’t.

Tips
by Shaun Bruno
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The marketer's guide to proving ROI

Clients want to know which marketing efforts impact their bottom line. Here's how agencies can easily prove the ROI of their work to clients with CallRail.

Guide
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5 ways business communications are changing — and what it means for you

Keep up with today’s consumers and to stay ahead of your competitors with these five business communications trends.

Guide
by Rob Wade
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5 surprising legal marketing statistics, and what they mean for your law firm

Better orient your legal marketing strategy to confidently generate and retain more clients with these five legal marketing statistics.

Guide
by Susannah Magers
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Guide: Is my law firm's marketing working?

Do you know which campaigns are helping your law firm grow, and which are falling flat? Read this guide to help you become a more effective marketer.

Guide
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Guide: Is my marketing working?

Do you know which activities are driving leads & phone calls, and which are falling flat? Use this guide to help you become a more effective marketer.

Guide
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5 home service business trends that are shaping the industry

Despite the challenges experienced at the start of the pandemic, the home services industry is growing fast. Here are the top trends of 2021.

Guide
by Rob Wade
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Get better call insights and boost your marketing with automation

Learn how Conversation Intelligence AI can transform call data into unparalleled insights about your target audience and the buying journey.

Guide
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How to set your agency apart in 2021 and beyond

Learn how to set your agency apart in 2021 and beyond with this infographic.

Guide
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6 ways to conduct healthcare marketing research without sacrificing patient security

How can you conduct patient marketing research while remaining HIPPA compliant? Read the blog to find out how.

Guide
by Ozi Opurum
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Why every marketing agency needs Call Tracking and Form Tracking

Agencies are powering up Call Tracking with Form Tracking to drive and prove ROI for their clients. Click through to learn the five ways how.

Guide
by Carly Cornforth
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The hidden costs of cheap call tracking tools

Is a cheap call tracking solution really going to help your business? Find out the hidden costs of cheap call tracking tools.

Guide
by Rob Wade
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2 steps to boost service quality with field service management

Improving the efficiency of your company's field operation can help you deliver better customer experiences. In this blog, we show you two steps to get your field service in order.

Guide
by Ozi Opurum
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How to supercharge the return on investment of your senior living marketing

Understanding your cost per lead and your ROI can come in handy when fine-tuning your marketing performance. We cover that and more in the blog.

Guide
by Ryann Hogan, Demand Generation Marketing Manager, CallRail
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How to create a marketing campaign for your addiction treatment center

Looking for a way to create effective marketing campaigns for your addiction treatment center without seeming to push and out of reach? Follow these three steps to learn how.

Guide
by Ryann Hogan, Demand Generation Marketing Manager, CallRail
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Leveling up automotive lead generation with an integrated marketing communications plan

Making sure you deliver a unfied sales message across all your marketing efforts goes a long way to increase lead generation and car sales. But where do you start? Read this guide to learn more.

Guide
by Nadine Melo
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