Guides Hub
A 7-step process to do competitive research for your clients
Set your agency apart by implementing the right marketing analytics tools — and process — to successfully conduct and deliver competitive research about your clients' competitors.
CallRail vs. Invoca: Find the best tool for your needs
When assessing tools for your company’s marketing analytics, call tracking and conversion reporting are critical. Check out this Invoca and CallRail side-by-side comparison.
How to define (and achieve) your small business marketing goals
The first step to take when marketing as a small business owner? Set goals. Start with these three tactics.
How to define — and achieve — your law firm’s marketing goals
Successful law firm marketing is all about continually refining your strategy. Here's how to lean into the tactics that work, and fix (or cut) the ones that don’t.
The marketer's guide to proving ROI
Clients want to know which marketing efforts impact their bottom line. Here's how agencies can easily prove the ROI of their work to clients with CallRail.
5 ways business communications are changing — and what it means for you
Keep up with today’s consumers and to stay ahead of your competitors with these five business communications trends.
5 surprising legal marketing statistics, and what they mean for your law firm
Better orient your legal marketing strategy to confidently generate and retain more clients with these five legal marketing statistics.
Guide: Is my law firm's marketing working?
Do you know which campaigns are helping your law firm grow, and which are falling flat? Read this guide to help you become a more effective marketer.
Guide: Is my marketing working?
Do you know which activities are driving leads & phone calls, and which are falling flat? Use this guide to help you become a more effective marketer.
5 home service business trends that are shaping the industry
Despite the challenges experienced at the start of the pandemic, the home services industry is growing fast. Here are the top trends of 2021.
Get better call insights and boost your marketing with automation
Learn how Conversation Intelligence AI can transform call data into unparalleled insights about your target audience and the buying journey.
How to set your agency apart in 2021 and beyond
Learn how to set your agency apart in 2021 and beyond with this infographic.
6 ways to conduct healthcare marketing research without sacrificing patient security
How can you conduct patient marketing research while remaining HIPPA compliant? Read the blog to find out how.
Why every marketing agency needs Call Tracking and Form Tracking
Agencies are powering up Call Tracking with Form Tracking to drive and prove ROI for their clients. Click through to learn the five ways how.
The hidden costs of cheap call tracking tools
Is a cheap call tracking solution really going to help your business? Find out the hidden costs of cheap call tracking tools.
2 steps to boost service quality with field service management
Improving the efficiency of your company's field operation can help you deliver better customer experiences. In this blog, we show you two steps to get your field service in order.
How to supercharge the return on investment of your senior living marketing
Understanding your cost per lead and your ROI can come in handy when fine-tuning your marketing performance. We cover that and more in the blog.
How to create a marketing campaign for your addiction treatment center
Looking for a way to create effective marketing campaigns for your addiction treatment center without seeming to push and out of reach? Follow these three steps to learn how.
Leveling up automotive lead generation with an integrated marketing communications plan
Making sure you deliver a unfied sales message across all your marketing efforts goes a long way to increase lead generation and car sales. But where do you start? Read this guide to learn more.
How attorneys can get leads using these 5 tools
Legal marketing is extremely competitive, having the right tools can help. Learn what they are in this blog.
Improving Google Ads with a business communications and analytics platform
Read how one agency is using a business communications and analytics platform to improve Google Ads, learn more about their clients' customers, and more.
4 reports clients want to see from agencies
Clients want to see ROI when they work with an agency. Here are some key reports agencies can show to their clients.
5 Facebook advertising hacks for dealerships
Give your Facebook ads the fuel they need to drive conversions. Check out these five tips to learn how.
How to generate real estate leads: A Guide for finding high-quality tenants in 2021
Looking for ways to accelerate lead generation this year? Check out these four tips.
8 marketing tips and best practices for financial advisors
The pandemic saw the rise of people looking for financial advice, making it a great time for financial advisors to position themselves as a great resource. Read these 8 tips to learn how.
How to turn real estate print marketing into your top-performing marketing channel
Print marketing is here to stay, especially for the real estate industry. Learn how print marketing can drive sales and rein in potential leads.
Call recording and transcription: Achieving PCI compliance
Learn how your business can implement proper call recording and transcription practices to protect customer data.