Call Tracking

Know what makes your phone ring and smartly route inbound calls.

Analytics Add-Ons

Form Tracking

Learn which ads, campaigns, or keywords inspire form submissions.

Conversation Intelligence

Automatically transcribe and analyze calls using the power of AI.

Communications Add-On

Lead Center

Call, text, chat, and manage your conversations from one unified inbox.

Pricing
Industries
Agencies

Know which tactics deliver your clients' best calls and form submissions.

Real Estate

Close more qualified buyers and renters with better marketing and communications.

Healthcare

Gain the insights you need to maintain the health of your marketing campaigns.

Legal Services

Stay competitive by making the most of your marketing dollars.

Home Services

Tighten up response times — and never miss another opportunity.

Automotive

Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

Financial Services

Know what inspired your best customers to act then attract more like them.

Resources
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Content Hub

Market smarter by keeping up with emerging trends, tips, and tools.

Integrations

Deliver automated insights by connecting CallRail to platforms you already use.

Partnerships

Learn about our affiliate, marketing agency, and technology partnerships.

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Definitions Hub

What is customer lifetime value?

Customer Lifetime Value is one of the most important metrics to track for overall business performance. Learn what it is and how to measure it, here.

Definition
by David Schroeder
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How to define a marketing-qualified lead

In this comprehensive guide, you'll learn how to define and MQL, the difference between an MQL and an SQL, and how to use this info to show ROI.

Definition
by Tim Niziak
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What is a heat map?

A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns.

Definition
by Melissa Garner
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What is a featured snippet?

Learn what a featured snippet is and its different types in SERPs, the search intent by behind them, and how to gain a featured snippet of your own.

Definition
by Melissa Garner
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What is latent semantic indexing (LSI)?

LSI is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.

Definition
by Melissa Garner
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What is information architecture?

Information architecture is the organization of information into a hierarchy to make it easier for users and crawlers to retrieve and understand.

Definition
by Melissa Garner
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What is lead generation?

Lead generation is a critical marketing strategy for sustainable long-term business growth that generates interest and attracts potential customers.

Definition
by Melissa Garner
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What is a sales funnel?

A sales funnel is a consumer-based marketing model designed to replicate a potential customers journey through the stages of the buying process for any product or service.

Definition
by Melissa Garner
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What is sales prospecting?

Effective sales prospecting -- also known as outbound marketing -- can make a big difference for any business. Here's everything you need to know.

Definition
by Nick Jackson
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What is lead tracking?

Lead tracking is the process of determining lead source, actively monitoring where leads are in the funnel, and pursuing actions to close the sale.

Definition
by Jules Tompkins
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What is conversation analytics?

Conversation analytics is the evaluation of transcribed phone call between two or more people in order to gain insights on customer behavior.

Definition
by Melissa Garner
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What is Google Ads call tracking, and how does it improve my PPC campaigns?

Google Ads call tracking is conversion tracking that shows which search keywords are driving the most calls, both from ads and from your website.

Definition
by Zack Bedingfield
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What is internal linking?

We review some of the best practices around internal linking, and explain how this SEO strategy can ensure your site is always at the top of the results.

Definition
by Melissa Garner
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What is VoIP?

VoIP, or Voice over Internet Protocol, allows you to use the internet to make or receive phone calls. Here's how this technology can help your business.

Definition
by Trishawn Brown
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What is HIPAA?

HIPAA is a US law which establishes privacy standards around medical information. Here's how HIPAA can affect marketing, and how you can stay compliant.

Definition
by Melissa Garner
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What is Geo-Routing?

Geo-routing (geographical routing) is an algorithmic tool that routes phone calls to a set destination based on the geographical location of the caller.

Definition
by Melissa Garner
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What is white labeling?

White labeling is a legal protocol that allows one product or service to be sold and rebranded under another company’s brand.

Definition
by Melissa Garner
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What is Round Robin?

Round Robin is a call tracking software feature that distributes incoming calls within a set group of numbers, helping sales managers and call centers.

Definition
by Melissa Garner
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What is call monitoring?

Call monitoring offers real-time insights that benefit sales, marketing, support, and success teams. Are you taking advantage?

Definition
by Melissa Garner
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What is a first time caller?

A first time caller is someone who has never called your business before. Tailoring these conversations is vital for caller experience and repeat customers.

Definition
by Carolyn Lyden
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What is image optimization?

Image optimization involves making your website images useful to both users and search engines. Here are some best practices to help boost your site's SEO ranking, and improve the overall user experience.

Definition
by Melissa Garner
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What is GDPR and how will it affect my business?

GDPR, an acronym for General Data Protection Regulation, is new set of rules in the European Union governing how personal data can be stored and used. We explore how GDPR will affect your marketing or technology business.

Definition
by Michael Saba
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What is SIP routing?

Session Initiation Protocol (SIP) is a communication protocol used in VolP networks. SIP routing, also known as SIP trunking, allows users to make phone calls that bypass traditional telephone system. Here's how it works, and how it can benefit your business.

Definition
by Melissa Garner
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What is a call extension?

A call extension is an ad extension in Google Ads that will show your phone number alongside your ad. Are you taking advantage of click-to-call?

Definition
by Zack Bedingfield
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What is call metadata?

Call metadata is a general term for different types of data collected about phone calls, including time, duration, caller's phone number, and call recipient's phone number. Call metadata gives marketers helpful information about leads.

Definition
by Melissa Garner
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What is a SWOT Analysis?

A SWOT analysis is a process that individuals or organizations use to identify Strengths, Weakness, Opportunities, and Threats. It's commonly used in strategic planning, where it can help businesses narrow down their niche within the market. Here's why your business should do a SWOT analysis.

Definition
by Carolyn Lyden
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What is user experience?

User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality of that product. We explore what makes good UX design here at CallRail, and how these best practices can benefit the entire company.

Definition
by Melissa Garner
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