Definitions Hub
What is customer lifetime value?
Customer Lifetime Value is one of the most important metrics to track for overall business performance. Learn what it is and how to measure it, here.
How to define a marketing-qualified lead
In this comprehensive guide, you'll learn how to define and MQL, the difference between an MQL and an SQL, and how to use this info to show ROI.
What is a heat map?
A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns.
What is a featured snippet?
Learn what a featured snippet is and its different types in SERPs, the search intent by behind them, and how to gain a featured snippet of your own.
What is latent semantic indexing (LSI)?
LSI is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.
What is information architecture?
Information architecture is the organization of information into a hierarchy to make it easier for users and crawlers to retrieve and understand.
What is lead generation?
Lead generation is a critical marketing strategy for sustainable long-term business growth that generates interest and attracts potential customers.
What is a sales funnel?
A sales funnel is a consumer-based marketing model designed to replicate a potential customers journey through the stages of the buying process for any product or service.
What is sales prospecting?
Effective sales prospecting -- also known as outbound marketing -- can make a big difference for any business. Here's everything you need to know.
What is lead tracking?
Lead tracking is the process of determining lead source, actively monitoring where leads are in the funnel, and pursuing actions to close the sale.
What is conversation analytics?
Conversation analytics is the evaluation of transcribed phone call between two or more people in order to gain insights on customer behavior.
What is Google Ads call tracking, and how does it improve my PPC campaigns?
Google Ads call tracking is conversion tracking that shows which search keywords are driving the most calls, both from ads and from your website.
What is internal linking?
We review some of the best practices around internal linking, and explain how this SEO strategy can ensure your site is always at the top of the results.
What is VoIP?
VoIP, or Voice over Internet Protocol, allows you to use the internet to make or receive phone calls. Here's how this technology can help your business.
What is HIPAA?
HIPAA is a US law which establishes privacy standards around medical information. Here's how HIPAA can affect marketing, and how you can stay compliant.
What is Geo-Routing?
Geo-routing (geographical routing) is an algorithmic tool that routes phone calls to a set destination based on the geographical location of the caller.
What is white labeling?
White labeling is a legal protocol that allows one product or service to be sold and rebranded under another company’s brand.
What is Round Robin?
Round Robin is a call tracking software feature that distributes incoming calls within a set group of numbers, helping sales managers and call centers.
What is call monitoring?
CallRail’s Lead Center offers call monitoring and other real-time insights to benefit sales, marketing, support, and success teams.
What is a first time caller?
A first time caller is someone who has never called your business before. Tailoring these conversations is vital for caller experience and repeat customers.
What is image optimization?
Image optimization involves making your website images useful to both users and search engines. Here are some best practices to help boost your site's SEO ranking, and improve the overall user experience.
What is GDPR and how will it affect my business?
GDPR, an acronym for General Data Protection Regulation, is new set of rules in the European Union governing how personal data can be stored and used. We explore how GDPR will affect your marketing or technology business.
What is SIP routing?
Session Initiation Protocol (SIP) is a communication protocol used in VolP networks. SIP routing, also known as SIP trunking, allows users to make phone calls that bypass traditional telephone system. Here's how it works, and how it can benefit your business.
What is a call extension?
A call extension is an ad extension in Google Ads that will show your phone number alongside your ad. Are you taking advantage of click-to-call?
What is call metadata?
Call metadata is a general term for different types of data collected about phone calls, including time, duration, caller's phone number, and call recipient's phone number. Call metadata gives marketers helpful information about leads.
What is a SWOT Analysis?
A SWOT analysis is a process that individuals or organizations use to identify Strengths, Weakness, Opportunities, and Threats. It's commonly used in strategic planning, where it can help businesses narrow down their niche within the market. Here's why your business should do a SWOT analysis.
What is user experience?
User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality of that product. We explore what makes good UX design here at CallRail, and how these best practices can benefit the entire company.