Definitions Hub
What is sales enablement?
Sales enablement is an essential process for business excellence. Learn how this it works, why it's important, and the steps required to set up an effective sales enablement process.
What is call management?
Learn how call management improves employee performance and customer service, all while keeping costs down.
Understanding churn vs. retention
Understand churn vs. retention rates — how they relate, how to calculate them, and most importantly, how to use them to develop a customer loyalty strategy.
The difference between cold, warm, and hot leads
Not all leads are the same. Learn the difference between cold, warm, and hot leads and how to approach each.
What is customer retention?
Plenty of articles discussed gaining customers, but what retaining existing ones? Learn how to calculate retention rate and how to increase customer retention.
What is a lead source?
A lead source is what turns a prospect into a potential customer. Learn about the importance of lead source data and a few tools that can help you effectively track your sources.
What is lead qualification?
Lead qualification is the process of determining if prospective customers will purchase from your business. Learn more about how the process works.
What is unified communications?
In today’s working world, people communicate with one another in many ways. Learn what unified communications means, how it works, and the benefits for businesses.
What is lead nurturing?
Lead nurturing is a valuable marketing and sales strategy that can help you more effectively build customer relationships and improve your ROI. Learn more about this strategy.
What is lead management?
Learn why lead management is critical for your business and the steps involved in the process.
What Is Predictive Analytics?
Predictive analytics takes the data you have and uses it to make insights about the future. Discover the benefits of using predictive analysis and how to get the most out of it.
What Is Partner Marketing?
Partner marketing is a collaboration in which two brands work together to promote one another’s products or services. Learn the types of opportunities and benefits that come along with it.
What Is a Drip Campaign?
A drip marketing campaign is a powerful use of marketing automation technology. Learn what a drip campaign is along with best practices for a successful campaign.
What is call tracking?
Call tracking is the process of determining how callers found your business. Marketing & sales can use call tracking data to measure the success campaigns.
What you need to know about attribution windows
Learn about the different types of attribution windows and formats for reporting.
Google’s Local Pack: What you need to know
Learn about Google's Local Pack and its different features, its advantages and disadvantages for local businesses, and the steps you can take to be shown in the pack.
What is NAP Consistency?
NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all digital platforms.
What is customer success?
Learn all things customer success from Sr. Customer Success Manager, Tameka Hughes, as well as tips for helping your customers thrive.
What is product positioning?
Think of your product positioning as a moving target: it’s an ever-evolving message that responds to changing markets and customers.
What is a product life cycle?
The stages are a product life cycle are development, introduction, growth, maturity, and decline. Discover what goes into each stage and their importance here.
What is customer lifetime value?
Customer Lifetime Value is one of the most important metrics to track for overall business performance. Learn what it is and how to measure it, here.
How to define a marketing-qualified lead
In this comprehensive guide, you'll learn how to define and MQL, the difference between an MQL and an SQL, and how to use this info to show ROI.
What is a heat map?
A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns.
What is a featured snippet?
Learn what a featured snippet is and its different types in SERPs, the search intent by behind them, and how to gain a featured snippet of your own.
What is latent semantic indexing (LSI)?
LSI is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.
What is information architecture?
Information architecture is the organization of information into a hierarchy to make it easier for users and crawlers to retrieve and understand.
What is lead generation?
Lead generation is a critical marketing strategy for sustainable long-term business growth that generates interest and attracts potential customers.