Cookie Policy

About this policy

When you visit, access, or use the website or any other method that allows you to link to this
Cookie Policy (collectively “Site”), CallRail (“us,” or “we”) uses cookies and other tracking
technologies to deliver and improve the Site, and to display relevant content, products, services
and advertising. When you visit a site that uses the CallRail services (a “Client Site”), that
site may also collect information from you using cookies and other tracking technologies. The
privacy policy of each Client Site applies to the use of information collected by such site.

This Cookie Policy explains these technologies, including cookies, pixels, web beacons, and flash
cookies, and how you can control them.

By using the Site, you agree that we can use these technologies as described in this Cookie
Policy. We hope that this Cookie Policy helps you understand, and feel more confident about, our
use of cookies and other tracking technologies. If you have any further queries or requests,
please find the appropriate support channel by contacting us at

We may change this Cookie Policy at any time. Please take a look at the last revised date at the
bottom of this page to see when this Cookie Policy was last revised. Any changes in this Cookie
Policy will become effective when we make the revised Cookie Policy available on or through the
Site. The internet is a rapidly changing medium, and the Site may include services provided by
third parties. The cookies and third-party sites listed in this Cookie Policy are intended to
provide timely information and may be updated from time to time; however, due to the nature of the
internet, these lists may not exactly and inclusively represent all such items at every point in
time. You should check back periodically to review updates to this Cookie Policy.

What is a cookie?

Cookies are small text files that are stored on your computer or mobile device. They are widely
used in order to make websites work, or work in a better, more efficient way. For example, they
can recognize you and remember important information that will make your use of a website more
convenient (e.g. by remembering your user preferences).

What cookies do we use?

Below we list the different types of cookies we may use on the Site. We may also use cookies and
similar tools to relate your use of the Site to personal information obtained about you. For
example, if you have asked us to provide you information about our upcoming products or
promotions, cookies and/or clickstream data about your activities on the Site may allow us to
limit the materials we provide you to items we think you will find interesting, based on your
prior online activities and preferences.

Strictly Necessary Cookies

These cookies are essential to the Site in order to facilitate our log-in process (if applicable)
and enable you to move around it and to use its features. Without these cookies, we may not be
able to provide certain services or features, and the Site will not perform as smoothly for you as
we would like.

Strictly necessary cookies on this Site may include:

Cookie Name Further Information
_CallRail_session Identifies your user session in the CallRail application. This is required to authenticate your requests when using the application.

Functionality Cookies

In some circumstances, we may use functionality cookies. Functionality cookies allow us to
remember the choices you make while browsing the Site or Client Sites, and to provide enhanced and
more personalized content and features, such as customizing a certain webpage, remembering if we
have asked you to participate in a promotion and for other services you request, like watching a
video or commenting on a blog. In order to permit your connection to the Site, our servers receive
and record information about your computer, device, and browser, potentially including your IP
address, browser type, and other software or hardware information. If you access the Site or a
Client Site from a mobile or other device, we may collect a unique device identifier assigned to
that device (“UDID”), geolocation data, or other transactional information for that device. All of
these features help us to improve your visit to the Site.

Furthermore, we may use third-party providers, including but not limited to the providers set
forth on the chart below, to enable the functionality of our services. Each of these third party
providers may use cookies or other tracking technologies as set forth in each provider’s privacy

Cookie Name or Provider Further Information
Google Remarketing Google Remarketing allows us to provide our custom call identification services online. Google uses cookies placed on a visitor’s browser to serve custom ads on sites across the Internet.
These ads may be customized based on prior visits to our site or to the sites of our
customers. Visitors can opt out of Google’s use of cookies by visiting its Ads Settings.
Alternatively, you can opt out of a third-party vendor’s use of cookies by visiting the
Network Advertising Initiative opt-out page.
Optimizely Optimizely, along with its third-party business partners, uses first-party cookies (such as
the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) to allow
its third-party business partners, including Google, ad servers, and ad networks, to serve you
advertisements (“ads”) based on your prior visits to their Service. These ads are delivered to
you on third-party websites and services across the Internet. These third-party business
partners use technology to send, directly to your browser or mobile device, the ads and ad
links that appear on third-party sites, and will automatically receive your IP address when
they do so. For more information or to opt out, you can visit
KISSMetrics KISSmetrics uses cookies (small text files that KISSmetrics stores locally on your computer)
on its Client’s websites for one or more of the following purposes: to help identify unique
visitors and/or devices; assess usage patterns and perform traffic analysis; identify visitor
preferences; conduct A/B testing; diagnose problems with our servers, and otherwise administer
the KISSmetrics Service. KISSmetrics does not use methods such as browser cache, Flash
cookies, or eTags, for acquiring or storing information about end users web browsing activity
on Client websites or otherwise. For more information or to opt out, you can visit
FullStory Whenever you visit a site that uses FullStory (including this one), that site or FullStory may
collect information from you regarding your use of that site (and only that site), such as
pages visited, links clicked, non-sensitive text entered, and mouse movements, as well as
information more commonly collected such as your IP address, referring URL, browser, operating
system, cookie information, and Internet Service Provider. FullStory does not and will not
ever attempt to identify the same person across disparate, unrelated domains. It is a
violation of the FullStory Acceptable Use Policy for customers to attempt to build multi-site
user profiles for the intent of selling or exchanging lists of users or demographic
information. For more information, or to opt out, you can visit
Olark Olark web chat uses cookies to store your preferences across visits to site when chat is
enabled or to store the current state of the chat widget on a webpage. For more information

Functionality Cookies set by the CallRail application

CallRail uses cookies to identify the referrering website or the landing page of users to provide
them with a tracking phone number. These cookies are set by CallRail javascript on the Site as
well as Client Sites. All cookies are set on the site’s domain and we do not attempt to track
customers across multiple domains.

Cookie Name Further Information
calltrk_session_id Stores a unique identifier for a user browser session so it can be associated with a phone
call if one occurs.
calltrk_referrer Stores the referring URL so visitor source can be accurately attributed when displaying a
tracking phone number.
calltrk_landing Stores the landing page URL so visitor source can be accurately attributed when displaying a
tracking phone number.
calltrk_fcid Stores a unique identifier used to track form submissions when form tracking is enabled.

Analytics Cookies

We and our service providers may use analytics cookies, which are sometimes called performance
cookies, to collect information about your use of the Site and enable us to improve the way it
works. Analytics cookies collect information about how you use the Site, for instance, which pages
you go to most. The information allows us to see the overall patterns of usage on the Site, help
us record any difficulties you have with the Site, and show us whether our advertising is
effective or not.

Analytics cookies on this Site may include:

Cookie Name or Provider Further Information
Google Analytics By default, the analytics.js library uses a single cookie named _ga to store a
unique client identifier (Client ID), which is a randomly generated number. Once the ID is
generated it’s stored in the cookie and is included with each hit / request sent to Google
Analytics. This ID is later used by Google Analytics servers to calculate visitor, session,
and campaign data. The ga cookie is a first-party cookie that can only be accessed by the
domain on which the JavaScript is run.For more information about how analytics.js uses cookies, read Google Analytics Cookie Usage. For more information about cookies in
general, read this HTTP
Cookies article
. Analytics cookies can be managed via the following link:

Social Networking Cookies

These Social plug-in tracking cookies can be used to track both members and non-members of social
networks for “additional” purposes such as behavioral advertising, analytics, and market

Cookie Provider Further Information
Facebook We and our affiliates, third parties, and other partners (“partners”) use these technologies
for security purposes and to deliver products, services and advertisements, as well as to
understand how these products, services and advertisements are used. With these technologies,
a website or application can store information on your browser or device and later read that
information back. We explain more about each of these technologies and how they are used at
LinkedIn We use cookies and similar technologies, including mobile application identifiers, to help us
recognize you across different Services, improve your LinkedIn experience, increase security,
measure use and effectiveness of our Services, and serve advertising. You can control cookies
through your browser settings and other tools. For more information, including the types of
cookies found on LinkedIn, please read LinkedIn’s Cookie Policy. By visiting LinkedIn, you
consent to the placement of cookies and beacons in your browser and HTML-based emails in
accordance with LinkedIn’s Privacy Policy and LinkedIn’s Cookie Policy. Learn more at
Twitter Like many websites, we use cookies and similar technologies to collect additional website
usage data and to improve our Services, but we do not require cookies for many parts of our
Services such as searching and looking at public user profiles or lists. A cookie is a small
data file that is transferred to your computer’s hard disk. Twitter may use both session
cookies and persistent cookies to better understand how you interact with our Services, to
monitor aggregate usage by our users and web traffic routing on our Services, and to customize
and improve our Services. Most Internet browsers automatically accept cookies. You can
instruct your browser, by changing its settings, to stop accepting cookies or to prompt you
before accepting a cookie from the websites you visit. However, some Services may not function
properly if you disable cookies. Learn more about how we use cookies and similar technologies
YouTube (Google) We use cookies for many purposes. We use them, for example, to remember your safe search
preferences, to make the ads you see more relevant to you, to count how many visitors we
receive to a page, to help you sign up for our services and to protect your data.You can see a list of the types of cookie used by Google at
and also find out how Google uses cookies in advertising at
Our privacy policy explains how we protect your privacy in our use of cookies and other

How do third parties use cookies on the site or in connection with our services?

In some circumstances, we may work with third parties to provide services on our Site or on
Client Sites. For example, we use analytics services supported by third party companies who
generate analytics cookies on our behalf. We may not have access to these cookies, although we may
use statistical information arising from the cookies provided by these third parties to customize
content and for the other purposes described above. These companies may also transfer this
information to other parties where required to do so by law, or where such other parties process
the information on their behalf.

Third-party advertisers and other organizations may also use their own cookies to collect
information about your activities on our Site and/or the advertisements you have clicked on. This
information, which may be combined with other information acquired from third parties, may be used
by them to serve advertisements on our Site and third party sites that they believe are most
likely to be of interest to you based on content you have viewed.

Third-party advertisers may also use this information to measure the effectiveness of their
advertisements and to track aggregate usage statistics.

We may not control these third-party cookies and their use may be governed by the privacy
policies of the third parties employing these cookies. To learn about these cookies and to disable
or reject third-party cookies, please refer to the relevant third party’s website.

For more information about third-party advertising on the Site, see the section on delivering
advertising in the Privacy Policy. To find out more about third-party online advertising and to
opt out of this type of advertising, please see the Advertising Cookies section above.

How can you control cookies?

You may refuse to accept cookies from the Site at any time by activating the setting on your
browser which allows you to refuse cookies. Further information about the procedure to follow in
order to disable cookies can be found on your Internet browser provider’s website via your help
screen. You may wish to refer to for information
on commonly used browsers.

Please note that by disabling or blocking any or all cookies, some features of the Site may not
operate as intended, or you may not have access to features or personalization available through
the Site.

Analytics cookies can also be managed via the following links:

Google Analytics:

How do we respond to DNT (“Do Not Track”) browser signals?

In compliance with California AB 370, Section 22575, we have a responsibility to inform you that
the Site does not take any specific automated action in response to browser Do Not Track signals
or other similar mechanisms (collectively, “DNT signals”). As specified in Sections 2 and 4 above,
there are actions which you can take to restrict or eliminate the use of tracking technologies
within the Site; however, no actions are taken automatically in response to DNT signals.

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