Meet your customers where they are
Take calls directly from your browser or use CallRail’s mobile app to engage with customers when you’re away from your desk.
Measure the value of campaigns
Allocate your resources to the most cost-effective marketing campaigns by using our Multi-Touch Cost per Lead report. This report ties your inbound call, text, and form submission data to ad spend data from Microsoft Advertising, Facebook, and Google Ads, with ad cost data from each platform available right in CallRail.
If you’re looking to generate more phone calls, you no longer need to mesh your reports across several different platforms to see where you should be spending money. Get a unified view of all your campaigns from different platforms in CallRail’s reporting dashboard.
You can calculate cost per lead based on five attribution models in the CallRail app:
Each model attributes lead credit to different milestones in the sales funnel, so you can see which ads drive which kinds of touchpoints and compare it to the cost of the ad. Choosing different attribution models change your cost per lead total based on how that model weighs each milestone.
With CallRail’s CPL data, you’ll spend marketing dollars wiser, reduce client churn, and instill confidence in the effectiveness of your work.