See what happens before and after every call
Understand your caller’s activity on your website by adding local or toll-free numbers to your keyword pool.
Capture full session details for callers with keyword-level call tracking
With keyword-level call tracking, when a visitor comes to your website following an online search, we assign a unique phone number to them during their entire stay. As long as they’re on your site, they are the only one seeing that number. When they call, you’ll know who called and what keywords, pages, etc., they saw and used while they were online with you. When the visitor is finished browsing your website, we’ll free up that phone number so it can be assigned to another visitor.
This information allows you to drill-down into the paths and campaigns most effective for your business. Take the guesswork out of your marketing approach, and analyze your strategies with the highest level of detail.
This data feeds directly into Google Analytics, Google Ads, and Microsoft Advertising so you can see phone calls as conversions. You’ll not only see which marketing sources bring in the best calls, but also the individual PPC keywords and session activity on your site for each of those callers.