Learn your real ROI
Good call: Get more from your marketing with Call Tracking
If you don't know what makes your phone ring, you might cut campaigns that create valuable customers or spend too much on those that don't.
With Call Tracking, you get reporting that pinpoints the sources of your best leads. You'll know which ads, keywords, and campaigns are worth the money. And you'll finally have authentic analytics that reflect your real ROI and demonstrate your true cost per lead.
We can tell what is helping to generate the phone calls and (can) put good revenue metrics together for reporting… This makes revenue attribution much more simple.~ Nathan H., President, Small-Business
Call reporting
closes gaps
in your data
When you see the big picture, you make better decisions. With these
reports and tools, Call Tracking can help you spot trends, save money,
and market smarter.
Multi-Touch Cost Per Lead
Know which ads, campaigns, and keywords are worth it
Operational Reporting
Ensure you’re staffed for peak call times
Team Performance
Gain productivity insights on individuals and teams
Keypad Scoring
Categorize and classify leads right on your phone
Integrations
Fuel deeper insights when you connect other tools
Mobile App
Access analytics anywhere and follow up on the go
Power-up call attribution
The more you know, the more you’ll grow. So when you’re ready to dive deeper, CallRail makes it easy.
Form Tracking +
Conversation Intelligence
Find form and phone reporting in one place. And use AI to surface insights from your conversations.
Learn moreI’m a business owner, not a marketer. Is Call Tracking right for me?
CallRail Call Tracking was built for businesses like yours, by a small business owner who couldn’t prove his own marketing ROI. That’s why our reports are designed to be straightforward, insightful, and actionable.
Regardless, if you have any trouble setting up or using Call Tracking, our award-winning support team would be happy to help.
CallRail will make you a better marketer (whether you want to be or not).
I already use a bunch of reporting tools. Why do I need Call Tracking?
Without call reporting, you’re making marketing decisions with incomplete analytics.
Without asking customers, do you know which ads, keywords, and campaigns inspired them to call? If not, Call Tracking can help you pinpoint the source of your most valuable leads.
That way, you’ll gain the insights you need to spend more on what’s working and less on what’s not.
Do I get text analytics with Call Tracking?
TL;DR: NP!
OFC you can track text messages just like your calls. You’ll see the marketing campaign, PPC keywords, and lead qualification status of each text conversation. And in each contact’s timeline, you’ll see their text activity alongside their call activity.
BTW, you can also create templated, reusable Quick Texts to save time responding to your most common requests. SRSLY.
HTH
Does Call Tracking work with marketing and analytics software I already use?
CallRail integrates with more than 700 marketing platforms, including Google Analytics, Google Ads, HubSpot, Salesforce, Slack, WordPress, Unbounce, Microsoft Advertising, and Facebook. Plus webhooks and the CallRail API can be used to push call data wherever you need to see it.
If there’s an integration you’re missing, just ask.
How does Call Tracking help me improve my marketing programs?
With multi-touch cost-per-lead reporting, you’ll find out which ads, campaigns, and keywords drive high-value leads (and which don’t). These insights help you adjust spending, try new strategies, and know your real marketing ROI.
Can Call Tracking help me improve my team’s performance?
Yes. You can gauge the performance of your sales, service, and support teams with:
- Team Performance Reporting: Monitor productivity by checking call volume, missed call rates, call duration, and more
- Operational Reporting: See call volume by hour, day, or week to make sure you’re staffed when you need to be