Multichannel Lead Attribution

Detailed insights on your customer’s journey

Businesses today reach new customers across multiple channels, such as television, print ads, digital ads, videos, and more. Attribute your customer’s interactions to their sources, across time, and so you can better understand their behavior.

This information is pivotal in planning future campaigns and maximizing your marketing budget to yield the best return on investment. Each caller has their own timeline that details a full history of every interaction they’ve had with your business.

Pinpoint the interactions that lead to conversions

Traditionally in analytics, conversions and transactions are tracked to the last search, call, or ad that the visitor experienced before the sale. Of course, that doesn’t reveal all the other interactions that may have led to the final conversion. You have no idea how long the prospect has been looking for a solution and what other sources led them to you.

Let’s say a visitor comes to your website through a Google PPC advertisement. Two days later, they remember visiting your website and decide to visit again, this time finding your site by doing a Google Organic search. Five days later, they’re browsing the web and return to your site by clicking on your retargeting ad.

Before multichannel attribution, you would only see the first channel visitor came through. With CallRail, you’ll see that this caller first came through Google Ads, then came back through Google Organic, and finally, though your retargeting campaign.

Make data-backed decisions

Insights from multichannel attribution data influence your next move with your marketing strategy. Knowing each channel that leads visited before converting gives you proof of which marketing channels are worth the investment. See which online marketing channels lead to offline call conversions, and reduce the time and money it takes to launch future campaigns.