Measure the value of campaigns

Illustrated brick and mortar business

Reduce spend on high-cost, low-lead campaigns

Allocate your resources to the most cost-effective marketing campaigns by using our Multi-Touch Cost per Lead report. This report ties your inbound call, text, and form submission data to ad spend data from Microsoft Advertising, Facebook, and Google Ads, with ad cost data from each platform available right in CallRail.

If you’re looking to generate more phone calls, you no longer need to mesh your reports across several different platforms to see where you should be spending money. Get a unified view of all your campaigns from different platforms in CallRail’s reporting dashboard.


Choose from five different attribution models

You can calculate cost per lead based on five attribution models in the CallRail app:

  • First Touch
  • Lead Creation
  • 50/50
  • W-Shaped
  • Qualified

Each model attributes lead credit to different milestones in the sales funnel, so you can see which ads drive which kinds of touchpoints and compare it to the cost of the ad. Choosing different attribution models change your cost per lead total based on how that model weighs each milestone.

ROI reporting

Get more out of your campaigns with our HubSpot integration. Calculate your return on investment by campaign to see which marketing channels are the most cost-effective for your business using tracked deals in HubSpot.

With CallRail’s CPL data, you’ll spend marketing dollars wiser, reduce client churn, and instill confidence in the effectiveness of your work.