Track your calls like clicks
Attribution for everybodyAttribution and analytics may sound daunting, but CallRail makes it easy. In a few clicks, you’ll know how your campaigns are performing and when your leads became customers.
Multichannel Lead Attribution
See each interaction every caller has with your business
Keyword Visitor-Level Tracking
Reveal overall marketing campaign effectiveness
Get a live look at inbound and outbound call activity
Understand each buyer’s path to purchase
See call attribution in action
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Power-up call attribution
The more you know, the more you’ll grow. So when you’re ready to dive deeper, CallRail makes it easy.
Form Tracking +
Find form and phone reporting in one place. And use AI to surface insights from your conversations.Learn more
What am I missing without call attribution?
If you don’t know which ads, keywords, and campaigns make your phone ring (or your texts ping), you don’t know your real ROI. Through attribution, Call Tracking connects your calls to your marketing. So before you pick up the phone, you’ll know why each caller’s calling — whether it’s an offer in an ad, a billboard, a flyer, or something else.
So I’ll know why someone’s calling. What can I do with that information?
More than just satisfying curiosity, call attribution helps businesses market and spend smarter. If no one’s calling the number on your billboard, it’s probably not worth the cost. But if you’re getting dozens of calls from a mailer, you might want to do more like it.
How does Call Tracking know where calls are coming from?
Each online and offline marketing tactic gets its own, unique phone number, generated by CallRail. Dynamic Number Insertion (DNI) automatically assigns tracking numbers to your online sources, from your website to your listings and ads.
Long story short, if you can put a phone number on it, you can track it.
Is there more than one kind of call attribution?
Yes. CallRail offers source tracking and visitor tracking. Combine them to gain big-picture insights into your marketing’s effectiveness.
Source tracking measures overall campaign effectiveness. It reveals which campaigns (either online or offline) drive the most calls and texts to your business.
Visitor tracking illuminates each customers’ path to purchase It inking unique phone numbers to each visitor, it dynamically tracks how they navigate to, from, and around your website.
What is multichannel lead attribution and why do I need it?
How’d you like to pinpoint the exact moment a lead became a customer? Multichannel lead attribution makes it possible. It also reveals each stop they made along their path to purchase. So you’ll see every interaction they had with the online and offline marketing channels that led them to your business.
When you know which marketing channels matter, you know which are worth the investment — and which aren’t. You’ll make better decisions and streamline the journey to conversion for future customers.
What information does Call Tracking offer about my callers?
Your call log delivers real-time insights on callers, at a glance. This live look at every call to and from your tracking numbers reveals:
- Caller ID information
- Call duration
- Call source (ad, keyword, or campaign)
- Caller device
It also gives you access to call recordings, voicemails, and dashboards you can review, export, and share.