Don't guess which
marketing's working.
Know with Call Tracking.

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What is Call Tracking?

Ever ask a caller, "how'd you find out about our business?" With call tracking software, you'll know the answer before you pick up the phone. Even better, you'll see which ad, campaign, or keyword got their attention.

Now, imagine the power of knowing why each of your contacts called, every time they reach out. When you understand what makes your phones ring (and texts ping), you'll stop wasting money on what doesn't.

How Call Tracking works

Under the hood, Call Tracking uses dynamic number insertion (DNI) to keep track of online activity like PPC ads, emails, social media posts, and keywords. Source-level tracking follows the calls from offline marketing pieces: ads, mailers, brochures, billboards, and more.

Long story short, if you can put a phone number on it, you can track it.

In addition to revealing the sources behind your calls, you'll also gain access to each lead's name, number, and location (with CallRail, you can record your calls, too).

See Call Tracking in action

More than 175,000 businesses trust CallRail

Most of our customers are small businesses or the marketing agencies that serve them. We also support a wide variety of industries, from automotive to legal, from healthcare to home services, from real estate to finance.

Call attribution links each call and text your business receives to one of your ads, keywords, or campaigns. You’ll see a full history of every interaction with your business at a glance. And you’ll pinpoint which interactions led to conversions. When you know what’s working, you can stop spending on what isn’t.

Yes. There are two ways call tracking can help your business understand which online and offline marketing campaigns are delivering the best ROI:

  1. Source tracking: Standard with every CallRail account, source-level tracking helps you test overall campaign effectiveness. It reveals which campaigns (either online or offline) drive the most calls and texts to your business.
  2. Visitor tracking: Illuminate each customers' path to purchase with visitor tracking. Linking unique phone numbers to each visitor, it dynamically tracks how they navigate to, from, and around your website.

Without visibility into which marketing efforts or driving calls, you’ll keep spending money on ineffective ads and keywords. And because what you don’t know can hurt you, you might even cut a campaign that’s driving high-value leads because you can’t prove ROI.

Well, you don’t. Dynamic Number Insertion (DNI) does that for you. When a customer calls one of your tracking numbers, you’ll know which ad they saw, which keywords they used to click on a paid search ad, which pages of your website they visited, or which web page they were on when they made their phone call.

Call tracking helps you monitor the role service plays in customer experience, and how it impacts satisfaction. It documents common questions and trends, to help you coach and train your team. And it delivers insights into call duration, source, and other data points.

Not really. If you can copy-and-paste, you’re halfway there. Our setup wizard will guide you through every step, from creating your first tracking number to pasting a snippet of code on your website. Plus if you need help, the “real” wizards of our support team are just a click away.

Well, you don’t. Dynamic Number Insertion (DNI) does that for you. When a customer calls one of your tracking numbers, you’ll know which ad they saw, which keywords they used to click on a paid search ad, which pages of your website they visited, or which web page they were on when they made their phone call.

Power-up call attribution

The more you know, the more you’ll grow. So when you’re ready to dive deeper, CallRail makes it easy.

You're wasting money
on marketing. Find out
where.

Try Call Tracking free No credit card required