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What is Call Tracking?
Ever ask a caller, "how'd you find out about our business?" With call tracking software, you'll know the answer before you pick up the phone. Even better, you'll see which ad, campaign, or keyword got their attention.
Now, imagine the power of knowing why each of your contacts called, every time they reach out. When you understand what makes your phones ring (and texts ping), you'll stop wasting money on what doesn't.
Know more to grow more
Call attribution in action
Call Tracking software attributes (or matches) incoming phone calls and texts to your marketing channels and tactics. This helps you measure the success of advertising campaigns while fine-tuning marketing strategies and spend
Attribution FeaturesHow Call Tracking works
Under the hood, Call Tracking uses dynamic number insertion (DNI) to keep track of online activity like PPC ads, emails, social media posts, and keywords. Source-level tracking follows the calls from offline marketing pieces: ads, mailers, brochures, billboards, and more.
Long story short, if you can put a phone number on it, you can track it.
In addition to revealing the sources behind your calls, you'll also gain access to each lead's name, number, and location (with CallRail, you can record your calls, too).
See Call Tracking in action
Attribution
You may know the sources of your most valuable clicks. But do you know which ads, keywords, and campaigns drove your most valuable calls? Learn about attribution
Multichannel Lead Attribution
See each interaction every caller has with your business
Call Log
Get a live look at inbound and outbound call activity
Visitor Tracking
Reveal overall marketing campaign effectiveness
Source Tracking
Understand each buyer’s path to purchase
Reporting
The best marketing decisions are driven by data. But if your reporting doesn’t account for calls and texts, your analytics aren’t accurate. Learn about reporting
Multi-Touch Cost Per Lead
Combine call, text, and form data to learn true ROI
Team Performance
Monitor individual and team effectiveness
Operational Reporting
Make sure you’re staffed for peak call times
Mobile App
Keep up with call analytics wherever work takes you
Communication
Call Tracking helps you improve the quality of your leads. But did you know it can transform the way you communicate with them, too? Learn about communication
Call Recording
Automatically record calls for training and peace of mind
Call Notifications
Never miss another lead with real-time, customized alerts
Outbound Call Tracking
Make outbound calls with your tracking numbers
Text Messaging
Make, take, and track texts without leaving CallRail
More than 180,000 businesses trust CallRail
Most of our customers are small businesses or the marketing agencies that serve them. We also support a wide variety of industries, from automotive to legal, from healthcare to home services, from real estate to finance.
The ability to create tracking numbers, listen to calls, and trace the original traffic source of the call is fantastic.~ Hunter O, Small business
How Call Tracking helps businesses grow
What is call attribution and why does it matter?
Call attribution links each call and text your business receives to one of your ads, keywords, or campaigns. You’ll see a full history of every interaction with your business at a glance. And you’ll pinpoint which interactions led to conversions. When you know what’s working, you can stop spending on what isn’t.
Can call tracking help me measure both online and offline marketing campaign performance?
Yes. There are two ways call tracking can help your business understand which online and offline marketing campaigns are delivering the best ROI:
- Source tracking: Standard with every CallRail account, source-level tracking helps you test overall campaign effectiveness. It reveals which campaigns (either online or offline) drive the most calls and texts to your business.
- Visitor tracking: Illuminate each customers' path to purchase with visitor tracking. Linking unique phone numbers to each visitor, it dynamically tracks how they navigate to, from, and around your website.
I’m not convinced. What if I don’t use call tracking?
Without visibility into which marketing efforts or driving calls, you’ll keep spending money on ineffective ads and keywords. And because what you don’t know can hurt you, you might even cut a campaign that’s driving high-value leads because you can’t prove ROI.
So, do I need to come up with unique phone numbers for each of my contacts?
Well, you don’t. Dynamic Number Insertion (DNI) does that for you. When a customer calls one of your tracking numbers, you’ll know which ad they saw, which keywords they used to click on a paid search ad, which pages of your website they visited, or which web page they were on when they made their phone call.
How does call tracking help me improve customer service?
Call tracking helps you monitor the role service plays in customer experience, and how it impacts satisfaction. It documents common questions and trends, to help you coach and train your team. And it delivers insights into call duration, source, and other data points.
Call tracking must be hard to set up, right?
Not really. If you can copy-and-paste, you’re halfway there. Our setup wizard will guide you through every step, from creating your first tracking number to pasting a snippet of code on your website. Plus if you need help, the “real” wizards of our support team are just a click away.
So, do I need to come up with unique phone numbers for each of my contacts?
Well, you don’t. Dynamic Number Insertion (DNI) does that for you. When a customer calls one of your tracking numbers, you’ll know which ad they saw, which keywords they used to click on a paid search ad, which pages of your website they visited, or which web page they were on when they made their phone call.
Power-up call attribution
The more you know, the more you’ll grow. So when you’re ready to dive deeper, CallRail makes it easy.
Know more to grow more
Form Tracking +
Form Tracking +
Conversation Intelligence
Find form and phone reporting in one place. And use AI to surface insights from your conversations.
Learn more
Download Call Tracking ebooks
Watch Call Tracking webinars
More Call Tracking resources
Call Tracking and you
Call Tracking and your marketing programs
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