A virtual phone number is a number that isn’t associated with any specific phone line, and is used to route calls to the proper receiver. These calls can then be rerouted to a phone line, app, site, or voicemail inbox.

A virtual phone number works in the same way as a mall directory or guest services desk: You approach the directory in search of a specific store or general vicinity, and the directory will then point you in the right direction. In that sense, a virtual phone number can be thought of as the most central location between the available destination numbers.

What is VoIP?

VoIP, or Voice over Internet Protocol, allows you to use the internet to make or receive phone calls. In this way, a virtual phone number can route a business call to a device without needing to be tied to a specific location or physical phone line.

How does VoIP benefit businesses?

Virtual phone numbers allow marketers to maintain a business presence in a given geographical region, without being tied to a physical number or landline. Without VoIP, a phone company would be forced to use a physical landline to route calls according to the caller’s area code.

But thanks to VoIP, marketers are now able to connect calls and maintain phone lines no matter their physical location. The result is an easier and more convenient experience for callers, which means improved interactions and a greater likelihood for conversions.

Learn more about how virtual phone numbers and call analytics can improve your business: Request your no-obligation demo of CallRail, or start your 14-day free trial, no credit card needed.

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