CallRail reports every call to Google Analytics, but I only want to see new callers. How can I do this?

Integrating call tracking and Google Analytics is a great way to track which pages a caller has visited on your website Calls are reported as page views in Google Analytics and repeat callers can appear more than once in your Google Analytics data.

Why Would I Want To Show New Callers in Google Analytics?

  • Count New Leads
  • Don’t Double-Count Repeat Customers
  • Count Only Prospective Customers

Duplicate data can be confusing and you may not want multiple calls by the same visitor to be counted as multiple conversions. By isolating first-time callers you’ll have a better understanding of your marketing efforts and improve ROI so that you can remove repeat customers, count new leads, calculate prospective customers, etc.

If you want to be certain that you are only counting one call per phone number, you can set up a goal for first time callers in Google Analytics.

Setting up a goal to only have the first caller show is very similar to creating a goal for phone calls:

  1. Log in to your Google Analytics account.
  2. Click the “Admin” link at the top.
  3. Select the profile that you wish to create the goal under.
  4. Choose the “Goals” tab.
    Goals
  5. Click “CREATE A GOAL”.
  6. Select “Custom” in Goal Setup, then click “Next Step”.
  7. Name the goal and select “Destination”, then click “Next Step”.
    Goal Description
  8. Set up the goal with a “Regular Expression” on the URL “/phone/.*/01”.
    gastep3
  9. Click “Create Goal” and your goal will be ready.

That’s it! Once you complete those steps, you’ll soon see a “First Time Caller” goal in Google Analytics.

First Time Caller Report

It may take several hours for calls to appear in your Google Analytics. Goals will only register calls that occur this point going forward, it won’t register goal completions for calls prior to set up.