Twitter chats are an easy way to network and build industry connections without the cost of a conference pass or even having to leave your desk. Additionally, they provide a platform for amplification and establishing authority in the industry, giving your company an edge in the thought leadership process. Twitter has 313 million monthly active users, giving your brand an enormous opportunity for exposure. So, we’ve rounded up a top five list of our favorite and most helpful Twitter chats for inbound marketers. But first, let’s dig into how Twitter chats work.
What is a Twitter chat?
If you’re on Twitter, you’ve probably seen tweets that begin with a letter and number followed by a colon; e.g. ‘Q4:’ or ‘A2:’, etc. Twitter chats are conducted in a question and answer format, lead by a moderator that asks the questions from their Twitter handle. These typically happen weekly, and use a central hashtag for reference among the chat participants. The moderator poses a question with ‘Q1:’ followed by that central hashtag, and participants reply with ‘A1:’, their answer and the hashtag. This makes it easier for both the moderator and participants to track questions and even search other participants’ answers.
Why should inbound marketers participate in Twitter chats?
Once your social media team is confident and comfortable, they should consider adding these weekly chats to their strategy. As we mentioned before, they’re a great way to network with other marketing professionals and build influence in the community. Here are some of the reasons Twitter chats belong in your social media strategy:
- Create exposure to build brand awareness while creating value for your online community
- Grow your social media following while building a more engaged audience
- Become a thought leader by creating a space where you can share your knowledge and allow other marketing professionals to collaborate, share ideas, and voice their opinions
- Gain valuable insights from both consumers and experts that will allow you to hone your marketing strategy
Our Top Five Marketing Chats
Not sure where to start? Try participating in one of our top five preferred chats to enhance your marketing strategy, get fresh ideas, and receive feedback from industry experts.
#SEMRushChat hosted by @SEMrush on Wednesdays at 11am EST
This chat is great for both those that are interested in search marketing strategy or those who employ search marketing for clients. This chat holds a great focus on emerging search trends and best practices for taking advantage of those trends. They cover search related topics including website development, landing page optimization, general SEO best practices, and mobile trends.
#PPCChat hosted by @Matt_Umbro on Tuesdays at 12pm EST
PPC campaigns can get complicated, and a lack of campaign optimization can strain your budget. This chat covers all the best practices you’ll need to optimize your campaigns, as well as some search marketing and keyword tactics. You can check out recaps on the #PPCChat blog.
#SproutChat hosted by @SproutSocial’s Sarah Nagel on Wednesdays at 3pm EST
If your social media team is looking for some new tips to refresh your strategy, this chat is a great place to start. Sarah Nagel, Sprout Social’s Senior Community Outreach Manager, focuses on how marketers can make the most out of their social media marketing. The chat usually covers best practices, the latest social media trends, and professional insights for the field.
#AdweekChat hosted by @Adweek’s David Griner on Wednesdays at 2pm EST
Adweek is a trusted source that covers the latest in media marketing. It’s only right that their Twitter chat upholds the same values as their online publication, covering quite a few topics in the marketing spectrum for advertisers. This chat is more clever than most, involving different themes like their Valentine’s Day chat that covered ‘the best way to break up with a client.’
#MarketoChat hosted by @Marketo on Thursdays at 1pm EST
Marketo, a leader in the automation field, usually features special guests that are industry experts and influencers. The topic typically changes every week, covering varying facets of marketing from social media to automation. Next week, they’re featuring Hootsuite and covering effective social media strategies.
Don’t see any chats that interest you? View this list of Twitter chat schedules for marketers and stay updated on the latest and greatest in Twitter chats. Happy chatting!