Local Swap lets you swap tracking numbers based on a website visitor’s geographic location, so customers never see a number that makes them wonder where you’re located. For example, visitors located in San Francisco will see a San Francisco number and Phoenix visitors will see a Phoenix number, giving your business a stronger regional or national presence.

Once you add area codes to your keyword pool, we’ll swap in tracking numbers from your pool closest to a visitor’s IP address. But what if there’s no area code match to their location?

That’s where toll-free numbers come in handy — when there’s not an exact location match to the area codes in your pool, we’ll either swap in the next closest area code you do have or show them a toll-free number. Local Swap can show a toll-free number if that ‘next closest’ number for a customer is a whole state away, for example.

The more locations you’re trying to cover, the more likely you’ll need toll-free numbers (and the more toll-free numbers you’ll want to have available). We recommend the minimum 2 toll-free numbers for all Local Swap pools. Think of them as emergency back-up. How you use Local Swap varies slightly based on your business needs, so here’s the break-down by scenario.

If you’d like to see more tips and tricks for getting the most out of Local Swap, check out this helpful guide on the CallRail blog.

Want to look national?

You’ll definitely want to use toll-free numbers.

It’s difficult to account for area codes in every state. So we recommend targeting your major city area codes, and then making sure to have enough toll-free numbers to cover the rest of your web visits during peak traffic.

Want to cover multiple states?

You’ll still need some toll-free numbers, but maybe not quite as many as with a national campaign.

If you’re covering multiple states, you should still have enough toll-free numbers for areas outside of your targeted cities. Users on state borderlines, for example, might see a number in a totally different state unless you target their specific area code. A handful of toll-free numbers ensure callers won’t see a number from a different state.

Multiple areas codes in the same state?

You’ll probably still need a few toll-free numbers, but maybe (possibly) not.

If you want to try Local Swap without the extra coverage of toll-free, then your best bet is a regional-only presence. If the areas are close together, your callers might be familiar with a couple of different area codes already and won’t second-guess the ones popping up from your keyword pool.

Got more questions about using Local Swap, or looking to connect with other call tracking pros and share best practices? Check out our revamped Community page for more in-depth how-tos and discussion.

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