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Why customer empathy is critical to our processes and products

Posted by
on August 14, 2019
all fists in between five people

Our product roadmaps are already defined by our company’s ethos — our customers are just waiting for us to recognize it. Their pain points, frustrations, and repetitive tasking are our infinite roadmaps. The world of technology is full of opportunities, innovation, and demand, and when we solve one customer’s problem, another will arise before we…

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Three ways to use CallRail for user research

Posted by
on August 23, 2018
businessman looking at line graph

User research is the process of discovering your customers’ needs, desires, frustrations, and behaviors, and then using that information to improve your product, service, or marketing. It’s the cornerstone of UX and user-centered design, but it can be difficult to gather reliable user research on a regular basis. (Not to mention knowing what to do…

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How a team of writers tells the story of CallRail

Posted by
on March 29, 2018
atlanta skyline

March was an important month for the product content team here at CallRail, marking our first full year with the company. That means for an entire year now, CallRail has invested in a team of writers for its product department — and that’s really exciting! You may be asking yourself: Why does a technology company like…

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What is user experience?

Posted by
Melissa Garner
on March 19, 2018
A neon sign of CallRail's 'superhero' logo hanging in the company's office

User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality that a product holds. Marketers aim to cultivate a positive user experience to increase customer loyalty to a brand. How is user experience measured? User experience can…

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Check Out CallRail’s New Look and Feel

Posted by
on August 17, 2017

A good user interface is simple and intuitive, all while making it easy for users to understand, focus on, and complete their work. We’ve been talking with and listening to you our customers, and we appreciate your feedback on how to improve the CallRail experience. Now, we’re putting it into action. In the coming weeks, we’re…

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UI Refresh Q&A with CallRail UX Lead Kara Kelly

Posted by
on August 17, 2017
Kara Kelly, UX Lead at CallRail

Big changes are brewing at CallRail! We’ll soon be releasing a refreshed, redesigned version of our interface. Of course, an overhaul of this size requires a lot of planning and forethought, which is where our squad of UX / UI (User Experience / User Interface) design experts comes in. We sat down with CallRail’s UX…

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