How to Track Your Social Media ROI

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on January 2, 2018
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Determining the return on investment (ROI) of your social media marketing efforts can seem like a daunting task. The internet is full of how-to guides and best practices promising results, but at the end of the day, how are you going to justify the time and money you’ve spent on social media marketing and reconcile…

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How to Grow Your Brand’s Social Media Audience

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on November 10, 2017
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How to Grow Your Brand’s Social Media Audience The steps to growing your brand’s social audience include identifying your audience through personas, finding the best channels for your target market, creating quality, targeted content, and using paid and boosted posts and elements of influencer marketing. Keep reading to learn the in-depth how-tos for these steps… In…

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5 Social Media Metrics to Track

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on July 26, 2017
social media

As the digital world expands with new platforms and mediums, it’s important to create a strong strategy that keeps your brand voice clear so it stands out amongst the chatter. As a social media manager, your role is to identify your audience and create meaningful conversations in their space. If you’re using social media as…

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