How to Track Your Social Media ROI

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on January 2, 2018
Man holding tablet and pointing to social icon

Determining the return on investment (ROI) of your social media marketing efforts can seem like a daunting task. The internet is full of how-to guides and best practices promising results, but at the end of the day, how are you going to justify the time and money you’ve spent on social media marketing and reconcile…

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How to Grow Your Brand’s Social Media Audience

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on November 10, 2017
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How to Grow Your Brand’s Social Media Audience The steps to growing your brand’s social audience include identifying your audience through personas, finding the best channels for your target market, creating quality, targeted content, and using paid and boosted posts and elements of influencer marketing. Keep reading to learn the in-depth how-tos for these steps… In…

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Top Five Twitter Chats for Inbound Marketers

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on June 22, 2017

Twitter chats are an easy way to network and build industry connections without the cost of a conference pass or even having to leave your desk. Additionally, they provide a platform for amplification and establishing authority in the industry, giving your company an edge in the thought leadership process. Twitter has 313 million monthly active…

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Social Media Tracking & Analytics Tools for Actionable Results

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on January 7, 2014

Social media has become an integral part of marketing plans, and for good reason. According to the State of Inbound Marketing study conducted by HubSpot in 2012, inbound marketing like social media costs around 61% less per lead than traditional outbound marketing. It’s no wonder marketers are moving towards implementing more social media strategies in…

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