As SMB Investment in Digital Increases, So Does the Need for Better Performance Metrics

Posted by
on January 30, 2015

They don’t have time. They’re usually fulfilling more than one role at their company. They know marketing is important and they’re bombarded, everyday, with solicitations from multiple vendors. The average small-to-medium-sized business is contacted three-to-five times per week by a salesperson pitching some sort of marketing product or service. These salespeople have good reason to…

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